Voice search is here. Is your business ready?
Siri, Alexa, Google Assistant, Cortana. These intelligent services have become household names, with 71% of people now using voice search for common tasks. The use of voice-enabled speakers will rise 130% by 2019, and it is estimated that 50% of all searches will be conducted by voice or image by 2020. These trends are already creating a seismic shift in how consumers find information about your brand. Are you ready?
With voice search usage and services both proliferating, it’s more important than ever to keep your business information up to date wherever consumers (and search engines) are looking. With Yext, you can control all the facts about your business in one place, across 100+ leading services, including Google, Apple, and Bing.
Voice search engines rely on structured data to provide rich results like hours, addresses, or photos. So you need to ensure your site’s content is structured in a way these services understand. With Yext Knowledge Tags, you can add structured data (known as Schema) to your website with just a single line of code.
Duplicate listings, inaccurate addresses, wrong hours. Voice search results only give users one answer, with less context than conventional search. That means it’s even more critical that you eliminate incorrect info before Siri, Cortana or Google Assistant finds it. Upon implementation, all Yext clients benefit from our rigorous data cleansing process to ensure their data is formatted consistently and completely.