Yext Features Descriptions

The descriptions set forth below with respect to a given Product only apply to the extent that Client is purchasing a subscription to such Product, as indicated on the first page of the Subscription Schedule or Statement of Work (or similar ordering document). Yext does not guarantee the participation of any particular Publisher or the display of any content on Publisher’s site. Publishers and the content displayed by each Publisher’s site are subject to change. In your Master Agreement, Subscription Schedule or Statement of Work, Products may be referred to as “Location Cloud” or “Yext Knowledge Engine.” As applicable, references to “Location Cloud” or “Yext Knowledge Engine” in your Master Agreement, Subscription Schedule or Statement of Work will be deemed references to Yext in these Features Descriptions. In addition, your Master Agreement, Subscription Schedule or Statement of Work may refer to the “PowerListings” product. Such references to “PowerListings” will be deemed references to “Listings” in these Features Descriptions. Please check back as we may update these Features Descriptions from time to time.

Yext Products

1. Yext Knowledge Graph and Platform. A subscription to the Yext Knowledge Graph provides Client with access to Yext’s web interface that allows Client to access and use Yext’s platform for management of Client’s business content. The Yext Knowledge Graph allows Client to: (i) upload from Client’s databases: street address, phone number and other data relating to Client’s business; and (ii) make changes to such data. A subscription to the Yext Knowledge Graph also includes access to API tools.
2. Listings.

• A subscription to the “Listings” Product enables Client to: (i) control its enhanced business listings data on certain Publisher sites; and (ii) provide its listings to certain Publishers; in each case, for up to the number of purchased subscriptions.
• A subscription to the “Listings” Product includes “Enhanced Content Syndication” which allows Client to upload (where supported by the Publisher) certain information in optional business listing fields.
• Depending on the subscription option purchased by Client, a subscription to the Listings Product includes “Social Location Page Posting.” “Social Location Page Posting” allows Client to post onto certain Publishers’ social pages directly from the Yext Knowledge Graph.

3. Duplicate Suppression. Depending on the Product purchased by Client, Client may have access to Duplicate Suppression. Duplicate Suppression is a managed service performed quarterly by Yext whereby Yext suppresses duplicate business listings identified by Client to minimize the opportunities for consumers to be exposed to incorrect or incomplete business listings on Publisher sites within the Yext Listings network. Yext makes no guarantee that all duplicate business listings will be identified and removed.
4. Pages. A subscription to the Pages Product provides Client with web pages on Client’s designated website for up to the number of subscriptions purchased by Client. These Pages are hosted by a hosting provider designated by Yext.
5. Reviews. Depending on the Product purchased by Client, Client may have access to Reviews. Reviews functionality includes the following:

• Review Monitoring: Allows automated monitoring of customer reviews for certain Publishers.
• Review Generation: Allows Client to invite customer reviews on Client’s own website(s).
• Review Publishing: Allows Client to add generated reviews to Client’s website(s).
• Review Response: Allows Client to respond to reviews from the Yext Knowledge Graph where supported by Publisher.
• Review Insights: Allows Client to measure and track reputation management efforts.

6. Knowledge Tags. Yext Knowledge Tags is a tool that allows Client to add Schema to Client’s websites and sync the data on their website with the data in the Yext Knowledge Graph.
7. Events. Yext for Events allows Client to create and manage information about events using the Yext Knowledge Graph. Depending on the Product purchased by Client, Events functionality includes the following:

Events Tier	Included Functionality
Starter	Events: Starter includes integration of Events with the Yext Knowledge Graph and the Yext App Directory, which allows Client to connect Client Content from Yext with third-party software applications and systems. Yext does not guarantee the availability of any particular third-party application.  Starter also includes Listings for Events, Rich Media Syndication and Event Listing Analytics.

For the purpose of clarity, unless otherwise agreed, no additional functionality or consulting work is included with any Events package.

8. Answers. Yext Answers is a site search technology that understands natural language and returns direct answers to users based on the data Client stores in the Knowledge Graph.

Yext Support, Maintenance and Consulting Products and Services

1. Basic and Premier Support

Basic Support

Basic Support includes the following features (note: some features are only available as an Ultimate customer):

Access to Help Documentation and Training: Get started with access to Yext’s world-class help site, which includes documentation and training for everything from implementation through platform optimization.

Email and Chat Support (8 Hours x 5 Days): Get email and chat support from Yext’s expert support team.

Multi-Language Support: Support is available in English, Italian, German, Spanish, French, and Japanese.

Data Quality Review (Including Geocode Review): Every Yext subscription includes manual review, cleansing, and verification of the business data you provide. Geocode review includes verification of proper latitude and longitude coordinates for accurate map marker pins across publishers, maps, and webpages.

Access to User Creation & User Upload: Easily provide your team access to the Yext platform with the ability to create and upload new users, as well as update existing user information.

Access to Entity Uploader: Keep your locations, people, and events up to date with access to Yext’s Entity Uploader, which makes it easy to add and update entities.

Access to API Documentation and Integration Guides: Learn how to integrate Yext with your current systems by using Yext’s comprehensive API documentation and Integration Guides.

Developer Console Access: Access to the Developer Console for assistance creating and managing Yext-supported apps that help integrate with your systems or systems of other vendors.

Technical API Email Support: Contact Yext’s experts by email for support with integration of your existing systems with Yext APIs.

Knowledge Tags Email Support: Contact Yext’s experts by email for support with Knowledge Tags.

App Directory Email Support: Contact Yext’s experts by email for support using any pre-built App Directory integrations.

Initiate Google My Business Ownership Conflict Resolution: Yext Support will initiate the process of requesting ownership of any Google listings unclaimed by your brand.

Critical Publisher Outage Monitoring and Resolution: Keeping your listings live is a big priority for Yext. Our Support team will monitor our publisher integrations and escalate for resolution in the event of any outages.

Review Generation Guidance: Work with Yext Support for guidance on review generation best practices, so you can get important feedback from your customers.

Access to Standard Dashboards and Insights: Get greater visibility into your digital presence with access to Standard Dashboards and Insights in the Yext platform.

Premier Support

Premier Support includes all Basic Support features above plus (note: some features are only available as an Ultimate customer):

Phone Support (8 Hours x 5 Days): Get access to Yext’s expert support team by phone.

Prioritized Response Queue: Get your questions answered with escalated priority in support queues.

Entity Template Management: Build a solution to fit your needs with customized setup of entity templates — including custom fields — based on your requirements and use cases.

Custom Fields Management: Yext will create and set up custom fields within the Yext platform on your behalf, so that you can capture all of the information about your brand within the platform.

Notifications Management: Yext will create and manage custom notifications across the platform on your behalf. These notifications can be used to automatically alert specific team members or groups with different report types.

Hands-On User Management: Work with Yext to set up and manage associated role permissions on your behalf, so that your users have access to the data they need.

Custom Data Export Management: Yext will work with your team to set up saved exports from the Yext platform based on your needs (format, type of data, etc.). These can be delivered via email, FTP, or SFTP on a recurring basis.

Folder Structure and Label Management: Yext will create folders and labels for entities based on region, brand, or other descriptors/groupings on your behalf, so you can easily filter your entities to make edits, view analytics, and more.

Dedicated API Support: Yext will assign a platform expert to any Yext-based API project you need assistance with. This expert will be available to answer any questions and guide you through best practices on configuration.

Dedicated Knowledge Tags Support: Yext will assign a Platform expert to answer any questions and guide you through best practices of Knowledge Tags configuration.

Proactive Review of Actionable Unavailable Listings: Yext will review any actionable unavailable listings and attempt to resolve them on a monthly cadence.

Review Generation Template Customization Assistance: Yext will work with you to assist in the processes and best practices for building custom review generation email templates.

Bulk Upload & Configuration of Review Generation Emails: Yext will assist in the bulk upload of customer email contacts in order to send review requests, in addition to the configuration of review generation emails.

Upload of External First-Party Reviews: Yext will continuously upload first-party reviews you may be collecting via other methods so you can view them alongside third-party reviews and Yext-generated first-party reviews in the Yext platform.

Custom Dashboard Setup: To view the data about your brand based on specific metrics or use cases, Yext will set up custom Analytics Dashboards on your behalf. These dashboards can be configured with pre-built insights or custom reports and can be custom permissioned.  Note: Yext will set up a maximum of 10 dashboards per year.

Custom Reports Setup: Yext will work with your team to create custom insight reports (impressions, profile views, Featured Message clicks, review ratings, etc.) within Yext Analytics, which can be added to dashboards to track trends or create notifications.

Competitive Intelligence Setup: Yext will work with you to add search keywords and competitors to the Competitive Intelligence tool for insight into how your locations are performing against your competition in reviews and local search.

Page Configuration Assistance: Yext will provide guidance about which types of pages make the most sense for your business and help you create them in the Yext platform.  Available landing page types include location pages, Store Locators, Event pages and Event calendars.

Self-Serve Pages Branding Configuration Assistance: Yext will assign a platform expert to help you create a theme that matches the styling of your website.  Configuration options provide control over fonts, colors, button styling and more.

Self-Serve Pages Module Configuration Assistance: Yext will assign a platform expert to help you select and configure the Modules that comprise your landing pages.  This expert can set up hyperlinks in your navbar, configure the number of results returned by your Store Locator and more.

Subdomain Setup Guidance: Yext will assign a platform expert to provide guidance on integrating your existing website with Yext Pages.  This includes support for setting up a subdomain, updating links on your existing website and taking down any deprecated content.

Self-Serve Pages Publishing Assistance: Yext support will ensure that your business’ critical page content is complete and provide a platform expert to help publish your landing pages so consumers can start finding them online.

	Basic Support	Premier Support
Target Response Time	2 Business Days	8 Business Hours

 

2. Consulting Professional Services. Consulting Professional Services includes: (i) addition, update, and removal of Client Content; (ii) addition, update, and removal of standard Pages features including, but not limited to, promotions, events, products, and bios; (iii) technology updates for the purpose of assisting Client with search engine optimization; (iv) Client branding and stylistic updates; (v) addition, update, and removal of analytics; and (vi) bug fixes. Consulting Professional Services outside of the scope described herein may be subject, in Yext’s sole discretion, to additional fees. Consulting Professional Services are available in the packages described below or a custom package described in the Subscription Schedule:

Consulting Professional Services – Up to 10 hours/month (also referred to as “Pages Professional Services – Up to 10 hours/month”, “Pages Service: Tier 1” or “Tier 1 Maintenance and Support”)	Consulting Professional Services – Up to 10 hours/month includes ten (10) hours per month of Yext Consulting resources (each a “Consulting Hour”, collectively the “Consulting Hours”) to be used towards maintenance and support described above. The Consulting Hours expire at the end of each month and cannot be rolled over into any other month and cannot exceed ten (10) Consulting Hours in any one month. Any unused Consulting Hours expire at the end of the Term.
Consulting Professional Services – Up to 20 hours/month (also referred to as “Pages Professional Services – Up to 20 hours/month”, “Pages Service: Tier 2” or “Tier 2 Maintenance and Support”)	Consulting Professional Services – Up to 20 hours/month includes twenty (20) Consulting Hours to be used towards maintenance and support described above. The Consulting Hours expire at the end of each month and cannot be rolled over into any other month and cannot exceed twenty (20) Consulting Hours in any one month. Any unused Consulting Hours expire at the end of the Term.
Consulting Professional Services – Up to 40 hours/month (also referred to as “Pages Professional Services – Up to 40 hours/month”)	Consulting Professional Services – Up to 40 hours/month includes forty (40) Consulting Hours. to be used towards maintenance and support described above. The Consulting Hours expire at the end of each month and cannot be rolled over into any other month and cannot exceed forty (40) Consulting Hours in any one month. Any unused Consulting Hours expire at the end of the Term.
Consulting Professional Services – Up to 60 hours/month (also referred to as “Pages Professional Services – Up to 60 hours/month”)	Consulting Professional Services – Up to 60 hours/month includes sixty (60) Consulting Hours to be used towards maintenance and support described above. The Consulting Hours expire at the end of each month and cannot be rolled over into any other month and cannot exceed sixty (60) Consulting Hours in any one month. Any unused Consulting Hours expire at the end of the Term.
Consulting Professional Services – Up to 80 hours/month (also referred to as “Pages Professional Services – Up to 80 hours/month”)	Consulting Professional Services – Up to 80 hours/month includes eighty (80) Consulting Hours to be used towards maintenance and support described above. The Consulting Hours expire at the end of each month and cannot be rolled over into any other month and cannot exceed eighty (80) Consulting Hours in any one month. Any unused Consulting Hours expire at the end of the Term.

 

3. Yext Consulting Product Descriptions

The descriptions set forth below with respect to a given Yext Consulting Product only apply to the extent that Client is purchasing such Product, as indicated on the Client’s Subscription Schedule or similar ordering document. In addition, any features, enhancements and/or functionality not described herein are considered outside of the scope of the specific Consulting Products and will be treated as standalone projects subject to separate signed, written Statements of Work between the Parties.

Yext’s ability to implement the Consulting Products described herein within any estimated time frames is contingent upon Client’s timely performance of all tasks and responsibilities described in the Consulting Product descriptions below and elsewhere in the applicable Agreement. Client’s failure to perform in a timely manner or provide requested information and/or materials in a timely manner, may result in delays in the implementation and additional costs.

Consulting Product	What’s Included
Pages Implementation: Full Setup	Implementation manager who configures entity pages and launches them Custom page configuration using Yext’s standard library of modules Modules includes Standardized header and footer Core entity information, including name, address, phone number, and dates Get Directions Call to Action button Nearby entities section About this Page section Any single image modules Any image gallery modules Any text modules Any text list modules Any call-to-action button modules Finder Page that lists entities with geolocation and filtering features. Examples include a store locator, an event calendar, and a person locator Schema.org tagging for the base entity of a page Map (fees for Map APIs set forth on the applicable Subscription Schedule or paid by Client directly*) Custom header/footer and theme, which include A simplified header module that matches the look and feel of Client’s main website A simplified footer module that matches the look and feel of Client’s main website A theme asset to match the stylesheet of Client’s website including but not limited to fonts and font colors, styling for header and body text on the pages, as well as other branding guidelines The header, footer and theme are reusable assets inside the Yext platform. They are built once and can be used on any number of page templates The header and footer modules do not include: Personalization based on cookies Shopping cart integrations Flyout menus Mobile or tablet-specific designs Animations
Pages Implementation: Premium Custom Build	Custom Pages site design provided by Yext Custom page header and footer development or integration of Client header/footer Locator with geolocation and filtering features Secondary Call to Action Button Directory Pages Local Pages with the option to include the following features: Business name, address and phone number displayed on Pages. Map (fees for Map APIs set forth on the applicable Subscription Schedule or paid by Client directly*) Get Directions Business hours including holiday hours support Localized About section Schema.org tagging Social feed integration (Instagram, Facebook, Twitter) List of amenities/services/products (icons + text link only) Nearby Locations section Enhanced Content List section (choose one) Products and Services Menu Items Events
Standard Answers Setup	As part of the Standard Answers Setup, Yext will provide the following: A Yext-hosted Search Experience using standard Yext UI Search Components and powered by Yext Answers Universal Search that combines all entity types into a single search experience Integrate with existing blue link search solution Search for entities stored in Yext by specialty, name, keyword, or location Filter search results by entity attributes stored in Knowledge Graph Autocomplete/typeahead searching Yext-standard header/footer that takes cues from your existing website. Branding controls include Primary color, secondary color, background color Client responsibilities: Provide any existing synonyms or autocomplete prompts Provide all content for pages to be launched including image, copy, and URL assets, and entity data Review and test pages in a staging environment Approve launch
Premium Answers Implementation	As part of the Premium Answers Implementation, Yext will provide the following: A Yext-hosted Search Experience using standard Yext UI Search Components and powered by Yext Answers Universal Search that combines all entity types into a single search experience Integrate with existing blue link search solution Search for entities stored in Yext by specialty, name, keyword, or location Filter search results by entity attributes stored in Knowledge Graph Autocomplete/typeahead searching Development of a custom search backend, if needed, between Yext Answers and your existing search provider. Custom page header and footer development or integration of Client header/footer Branding controls include Primary color, secondary color, background color Header text font family, font weight, and font size Body text font family and font weight Button font family, button size, and button radius The spacing between modules on the page Client responsibilities: Provide any existing synonyms or autocomplete prompts Provide all content for pages to be launched including image, copy, and URL assets, and entity data Review and test pages in a staging environment Approve launch
Answers and Pages Combined Setup	Yext will provide implementation services for both the Answers and Pages products. For Answers Setup, Yext will provide the following: A Yext-hosted Search Experience using standard Yext UI Search Components and powered by Yext Answers Universal Search that combines all entity types into a single search experience Integrate with existing blue link search solution Search for entities stored in Yext by specialty, name, keyword, or location Filter search results by entity attributes stored in Knowledge Graph Autocomplete/typeahead searching Yext-standard header/footer that takes cues from Client’s existing website. Branding controls include Primary color, secondary color, background color For Pages Setup, Yext will provide the following: Custom page configuration using Yext’s standard library of modules Modules includes Standardized header and footer Core entity information, including name, address, phone number, and dates Get Directions Call to Action button Nearby entities section About this Page section Any single image modules Any image gallery modules Any text modules Any text list modules Any call-to-action button modules Finder Page that lists entities with geolocation and filtering features. Examples include a store locator, an event calendar, and a person locator Schema.org tagging for the base entity of a page Map (fees for Map APIs set forth on the applicable Subscription Schedule or paid by Client directly*) Custom header/footer and theme, which include A simplified header module that matches the look and feel of Client’s main website A simplified footer module that matches the look and feel of Client’s main website A theme asset to match the stylesheet of Client’s website including but not limited to fonts and font colors, styling for header and body text on the pages, as well as other branding guidelines The header, footer and theme are reusable assets inside the Yext platform. They are built once and can be used on any number of page templates The header and footer modules do not include: Personalization based on cookies Shopping cart integrations Flyout menus Mobile or tablet-specific designs Animations Client responsibilities: Provide any existing synonyms or autocomplete prompts Provide all content for pages to be launched including image, copy, and URL assets, and entity data Review and test pages in a staging environment Approve launch
Branding Setup	As part of the Branding Setup, Yext will provide the following: A simplified header module that matches the look and feel of Client’s main website A simplified footer module that matches the look and feel of Client’s main website A theme asset to match the stylesheet of Client’s site including, but not limited to, fonts and font colors, styling for header and body text on the pages, as well as other branding guidelines.   The header, footer, and themes are reusable assets inside the Yext platform. They are built once and can be used on any number of page templates.   The header and footer modules will not include:  Cookie integrations of any kind, including but not limited to shopping cart integrations and user personalization Flyout menus Mobile or tablet-specific designs Animations
Additional Page Template	As part of the Additional Page Template, Yext will provide the following: Template design that incorporates new layout and content, distinct from existing pages built through Yext Template layout may include any of the following features Core details for the main content of the page including header text, body description, and image List of related products, services, or amenities Tabs and breadcrumbs to related pages Schema.org tagging The additional template will use the same header, footer, custom user interface components, and branding elements developed as part of the Premium Custom Build Product.
Extract, Transform, and Load (ETL) Tool Development	The ETL process will be hosted by Yext for the Term of the applicable Subscription Schedule. Notwithstanding the foregoing, the fees associated with the ETL are for implementation only. To the extent Client wants to make material changes to the ETL, such changes may be subject, in Yext’s sole discretion, to additional fees.   Yext Responsibilities Create an API user in Client account for ETL process. With cooperation and input from Client, capture ETL process requirements. Architect and develop ETL. Run Client data set through ETL in sandbox environment. Confirm automated results match manual results, if existing manual data load process exists. Obtain data quality assurance signoff from internal Yext Operations team. Deploy and monitor ETL in production environment.   Client Responsibilities Communicate to Yext all custom logic or formatting required to transform Client data according to business rules. Outline frequency with which ETL should run. Approve output files or confirm data in Yext platform has been accurately loaded prior to production launch.

*Yext will invoice Client for any Map API fees incurred by Yext for which Client has not paid.

4.  Yext White Glove Services Descriptions

The descriptions set forth below with respect to a given Yext White Glove Services Product only apply to the extent that Client is purchasing such Product, as indicated on the Client’s Subscription Schedule. In addition, any features, enhancements and/or functionality not described herein are considered outside of the scope of the specific White Glove Services Products and will be treated as standalone projects subject to separate signed, written Statements of Work between the Parties.

Yext’s ability to deliver the White Glove Services Products described herein within any estimated time frames is contingent upon Client’s timely performance of all tasks and responsibilities described in the White Glove Services Product descriptions below and elsewhere in the applicable Agreement. Client’s failure to perform in a timely manner or provide requested information and/or materials in a timely manner, may result in delays and additional costs.

White Glove Services Product	What’s Included
Platform Assistance	Provide Support through Phone, Email, Chat (Currently, Email is the only support offered outside of US) Hours of Operation: M-F 9 AM – 5 PM Questions answered will include: Platform How-to Debugging/troubleshooting Listing Issues + Questions Assistance with the Yext Platform Questions outside the realm will be escalated back to the client Maximum of 100 Calls/Emails Total/Year/License
1:1 Training & Advisory	Yext to conduct two thirty (30) minute scheduled 1:1 trainings/year to each field user Recommended trainings include: Intro training call at implementation Account Audit/Optimization call after 6 months New topics and technology calls
Managed Review Response	Responses will be crafted by Yext using the brand guidelines provided by the Client Yext will also escalate reviews to the Client based on guidelines provided by the Client Maximum of fifty (50) reviews/year/subscription
Content Approvals	Approvals will be based on the brand/compliance guidelines shared by the client Yext will also approve/reject/escalate content based on guidelines provided by the Client Maximum of five (5) fields for content approvals
Program Promotion	One (1) Webinar/Month Topics will range from: Program overview/onboarding How-to-training SEO Strategy Optimization Services Any New Products/Features released Yext will assist in sending marketing email to all field users, where to sign up, and a recap email afterwards Yext Representatives will travel to up to two (2) conferences/year which includes a booth (maximum of $2,000), platform/product demo, and breakout session.