How to win digital and real-world traffic with Local Reviews

Join Yext and Jay Baer on Monday, 12 December for a fast-paced and relevant webinar on online reputation management and reviews management.

By Yext

Dec 1, 2016

1 min

We are in an era of information overload. Customers are besieged by messages and signals and turn increasingly to ratings and reviews as a shortcut to decide where to buy.

You know that reviews are important at the macro, brand level. But reviews at the location level are even MORE critical.

Location-based reviews reach potential customers at a moment of truth, often via mobile, when they are close to a purchasing decision. The best marketing in the world becomes dramatically less effective if location reviews aren't rock solid.

And, Google LOVES location-based reviews. They are perhaps the best example of the fresh, topical and authoritative content that search engines crave today.

Join Jay Baer: best-selling author of Hug Your Haters, President of content strategy firm Convince & Convert, and the most retweeted person in the world among digital marketers, on Monday, 12 December for a fast-paced and relevant programme where you'll learn:

  • Why reviews are important to the consumer-buying psychology

  • The key differences between brand and location-based reviews

  • How to handle first-party and third-party reviews

  • The best ways to encourage more customers to leave reviews

  • How to cover more SEO bases easily by balancing reviews

Jay Baer and Yext will have you laughing, crying, thinking, cursing and pondering the future.

Register for the webinar today.

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