Having an internal search box on your website has major benefits to your company and user experience. Using a Search as a Service provider takes those benefits further.
Search as a Service Maintenance
When a client company decides to use a Search as a Service company like Yext, they aren't just paying for a one-time upgrade to their data sources or web service.
Yext is the host of the search engine protocols and thus handles all of the maintenance and upkeep required to keep the internal search engine optimized at all times.
This takes a lot off of the plate of the client company, leaving them plenty of room to focus on enhancing the customer experience with the data that the internal search bar provides. But we'll talk about that a bit more later.
Since a Search as a Service provider's primary focus is the search service, they have high-quality search tools and features, as well as expert knowledge in what they're doing. So instead of your company hiring one member to operate and develop your search experience, you have an entire team of experts on your side.
No need to spend valuable time troubleshooting system errors or implementing the latest features; let Yext handle all of that for your company so that you can focus on everything else.
Search as a Service models can handle any growth requirements your company needs quickly. So instead of worrying about limitations that are usually associated with growth, our team of highly qualified developers can take care of the expansion so that you're confident your internal search function will keep pace with your growth.
With the increased conversion rates of up to 43% that optimized site search functions bring, you need your team and provider ready for expansion.
Analysis and Insights
An internal search system, especially a highly optimized one provided by a Search as a Service provider, has the major competitive benefit of adding available customer data.
Internal search provides insight into the performance and popularity of your website's pages and specific products, going so far as to tell you when and from where your customers are searching.
Yext organizes all of this information for your company in an extremely accessible interface giving your marketing and developing teams new access to data about your customers and your products.
This data shows you opportunities to take advantage of, and what your users are really looking for from your business, so you can highlight what's most important to raise your success rates.