Strong data management and optimisation can be the difference between delivering a "good" or "great" digital experience. However, according to 451 Research \– now part of S&P Global Marketing Intelligence \– even 39% of highly data-driven organisations have more than 50 distinct data silos. That's because of the explosion of digital channels over the last decade and the associated data captured by each. More channels means more data to manage, and across more systems.
Businesses need better tools to consolidate their data and analytics – from across all digital touchpoints – so they can have better visibility into how their brands are performing.
That's why we're excited to announce Yext Data Sharing with Snowflake. Yext Data Sharing allows you to automatically sync your Yext data with your Snowflake warehouse to reveal the most complete picture of your business insights. Equipped with a single source of truth for your data, you can then generate customised reports and build better integrations with other platforms and tools.
Yext Data Sharing leverages Snowflake's Secure Data Sharing functionality to share raw data from the Yext Snowflake warehouse with a customer's Snowflake account. This new feature opens up several new avenues for businesses to realise the full potential of their data with:
Centralised business insights: unify all of your enterprise data and consolidate your reporting workflows by integrating your Yext data with the rest of your business's data in your Snowflake warehouse. Improve performance by easily identifying and fixing critical gaps across multiple data sources.
Fully customisable reporting: write your own SQL queries against raw data to customise reports to your liking. Calculate complex, business-specific metrics that aren't available out of the box in our standard analytics tools, such as the average weekly number of successful site deployments for your Yext Pages.
Seamless low-code data syncs: sync data between Yext, Snowflake and other external BI tools without needing help from technical teams. Build flexible and powerful integrations on top of Snowflake with their ecosystem of BI partners.
Yext Data Sharing is also highly secure: in fact, Data Sharing helps minimise security risks by making your raw data directly available in your data warehouse without needing to involve a third-party (ETL) pipeline, and without actually copying or transferring any data.