In this report, Forrester dives into the benefits of a composable DXP and why tech leaders embrace the flexibility of building their own.
According to this recent Forrester report, digital experience platforms (DXPs) are built by enterprises, not bought in their entirety from vendors – and they help technology leaders:
Engage and educate prospects in a world where cookies are disappearing
Transact complex offerings by allowing your customers to self-serve in a B2C or B2B environment
Deliver your business's unique (digitalised) value proposition to drive better customer experiences
Read the report to learn why – and how – you can architect your DXP to better suit your business needs.