Searching For Trust

Why brands must take control of their answers online

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What's inside:

Today, information is everywhere, and it can be accessed in an instant. As consumers we expect to get accurate, immediate responses to our questions anywhere we ask them – especially from the brands we interact with. In fact, this information exchange underpins customer relationships; being offered accurate answers by a brand evokes trust, according to 70% of consumers.

In this consumer research report, you'll discover:

  • How shortfalls in search are letting consumers down and costing businesses big.

  • European consumers' experiences of searching for answers – and the impact when they can't find them.

  • 3 critical steps to help bridge the trust gap between businesses and consumers.