Search Wars: Ruby Au
In this episode, we’re joined by Ruby Au, head of North America at Ecosia, the search engine that plants trees with its ad revenue.
In this discussion, Au explains Ecosia’s environmentally-focused mission, dives into the troubled relationship between search and privacy, and predicts what the search landscape will be like in five years.
Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimisation. His focus is to help Yext clients identify, value and structure their knowledge graphs to maximise their data value. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world, from small entrepreneurial firms to the world’s largest data companies. Ward has served as Chief Data Officer of SourceMedia, Chief Data Officer of Infogroup and Global Head of Content Innovation at Thomson Reuters, among other roles. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, GeoMarketing, StreetFight and Search Engine Journal and he speaks frequently on data strategy, partnerships and the future influence of data.
Head of North America
Ruby Au is the Head of North America at Ecosia, where she is responsible for the green search engine's market strategy and growth across the U.S., Canada and Mexico. Prior to joining Ecosia, Ruby worked as a tech founder in Nairobi's social impact and startup scene. After exiting her company, she went on to launch African operations for alternative Linux-based operating system, Endless OS. Ruby holds dual degrees in Business and Environmental Science from the University of Southern California and is a strong advocate for the development of social business theory, conscious capitalism, inclusive tech and regenerative development.