Yext Research explainer · 1:42

What can AI say about you?

3.37% of hotels mark pool on their profile, and AI mentions the pool in 83% of answers about the hotels that do.

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When each finding is saidWhere the film is now
The film's numbers
3.37%
Only 3.37% of hotels mark pool as a yes on their profile
83%
But for the hotels that do, AI mentions the pool in 83% of its answers
68%
Fewer than half of restaurants mark breakfast, and AI mentions breakfast in 68% of answers about them
1%
Under 1% of healthcare providers mark walk-ins, and AI brings up walk-ins in 36% of answers about them

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Each finding below is said in the film. Select one to play from that moment.

What this film covers

A traveler asks an AI about a small hotel in Asheville that has a pool. Across 1.76 million AI answers about 384,076 locations from six AI systems, 3.37% of hotels marked pool as a yes on their profile, and AI mentioned the pool in 83% of answers about the hotels that did. Under 1% of healthcare providers mark walk-ins, and AI brings them up in 36% of answers about them, while wheelchair accessible parking is marked yes 77% of the time and mentioned in 0.2%. Go through every field on every profile and mark everything that's true.

The research behind it

Yext Research · 2026-09-09What AI knows can change which businesses it recommendsRead the report →

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Transcript

Select a time to play the film from that line.

  1. 0:13Say you run a small hotel in Asheville, and it has a pool.
  2. 0:16A traveler asks an AI to tell them about your hotel.
  3. 0:20The AI can only describe what it finds, and a lot of that comes from your profile.
  4. 0:26At Yext Research, we read 1.76 million AI answers about 384,076 locations, from six AI systems.
  5. 0:35Only 3.37% of hotels mark pool as a yes on their profile.
  6. 0:40But for the hotels that do, AI mentions the pool in 83% of its answers.
  7. 0:46So if your profile says you have a pool, the AI is very likely to tell people.
  8. 0:51Fewer than half of restaurants mark breakfast, and AI mentions breakfast in 68% of answers about them.
  9. 0:58Under 1% of healthcare providers mark walk-ins, and AI brings up walk-ins in 36% of answers about them.
  10. 1:05Meanwhile, wheelchair accessible parking gets marked yes 77% of the time,
  11. 1:10and AI mentions it in 0.2% of answers about those places.
  12. 1:14Across 157 facts, what businesses fill in did not line up with what AI talks about.
  13. 1:21The facts you skip can be the very ones the AI talks about most.
  14. 1:26So go through every field on every profile, and mark everything that's true.
  15. 1:30Every yes is something an AI can say about you.

More explainers

See all 11 →
1:47 ai recommendations

What does AI check before it books?

Businesses with a cover photo on their profile were named by AI engines 2.8 times as often.

Built on Four AIs, one question, four different answers 1:54 ai search

Why don't AIs agree on who's best?

Asked nearly half a million local questions, four AI engines picked the same business first in 4% of cases.

Built on Four AIs, one question, four different answers 1:41 customer actions

Who is your profile graded against?

Within the same brand, locations that beat their neighbors most drew about 3 times the customer actions of the ones that lost most.

Built on Good Profiles Are Graded on a Curve