Yext Research explainers

Each study, told in about two minutes

Short narrated films, one Yext Research study each. Every number in a film comes from a published report, and each film page lets you jump straight to the moment a finding is said.

11films

21minutes in all

11reports cited

77findings you can jump to

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Start here · 1:57

How many platforms can find your shop?Single-location businesses with actively managed profiles were found on 80.1% of the platforms checked, against 36.6% for the others.

All explainers

2:51 digital presence

How does AI decide who to trust?

Locations on 50 or more platforms got 150% more customer actions the next month than locations on 20 or fewer.

Built on Active Digital Presence Goes With More Customer Actions

1:54 ai search

Why don't AIs agree on who's best?

Asked nearly half a million local questions, four AI engines picked the same business first in 4% of cases.

Built on Four AIs, one question, four different answers

2:14 google search visibility

Who wins the search around the corner?

Businesses that keep their data in sync everywhere ranked 2.71 places higher in local search within a mile of the searcher.

Built on The Data Synchronization Effect and 2 more

1:42 ai search

What can AI say about you?

3.37% of hotels mark pool on their profile, and AI mentions the pool in 83% of answers about the hotels that do.

Built on What AI knows can change which businesses it recommends

1:41 customer actions

Who is your profile graded against?

Within the same brand, locations that beat their neighbors most drew about 3 times the customer actions of the ones that lost most.

Built on Good Profiles Are Graded on a Curve

1:44 ai citations

Does every AI read you the same?

For food and drink businesses, Claude took 24% of its citations from reviews and social media, and Gemini took under 3%.

Built on AI Citation Report: Q4 2025 Analysis and 1 more

1:57 google search visibility

Why does my rank change a block away?

Since mid-May 2026, Google results on phones got 48.7% more different from one map pin to the next, about five times the change on desktop.

Built on What Changed in Google's Mobile Organic Results in May?

1:57 digital presence

How many platforms can find your shop?

Single-location businesses with actively managed profiles were found on 80.1% of the platforms checked, against 36.6% for the others.

Built on Active Digital Presence Goes With More Customer Actions

1:22 local pack

What earns a spot in Google's top three?

For every 10 views a business got lower on Google's first page, one in the top three got about 27.

Built on Impact of SERP Ranking on Engagement and 1 more

1:47 ai recommendations

What does AI check before it books?

Businesses with a cover photo on their profile were named by AI engines 2.8 times as often.

Built on Four AIs, one question, four different answers

1:45 reviews

Does AI read your reviews?

The businesses all four AIs put first got 12.2 new reviews a month, against 1.9 for the typical business.

Built on Four AIs, one question, four different answers

Findings you can watch

Each card plays its film from the moment the number is said

150%Locations on 50 or more platforms got 150% more customer actions the next month Watch at 1:09 in “How does AI decide who to trust?” 4%They picked the same business first only 4% of the time. Watch at 0:29 in “Why don't AIs agree on who's best?” 2.7xBusinesses in Google's top three local results got 2.7 times the impressions of the ones ranked lower on the first page. Watch at 0:56 in “Who wins the search around the corner?” 3.37%Only 3.37% of hotels mark pool as a yes on their profile. Watch at 0:35 in “What can AI say about you?” 3xWithin the same brand, the locations that beat their neighbors most drew about 3 times the customer actions of the ones that lost most. Watch at 0:46 in “Who is your profile graded against?” 90.6%Nine in ten pointed to a brand's own website or its profiles on maps, directories and apps, 90.6%. Watch at 0:41 in “Does every AI read you the same?” 48.7%On phones, the results got 48.7% more different from one pin to the next. Watch at 0:51 in “Why does my rank change a block away?” 80.1%Those with actively managed profiles were found on 80.1% of the platforms we checked. Watch at 0:36 in “How many platforms can find your shop?”