Yext Research explainer · 1:44

Does every AI read you the same?

For food and drink businesses, Claude took 24% of its citations from reviews and social media, and Gemini took under 3%.

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When each finding is saidWhere the film is now
The film's numbers
90.6%
Nine in ten pointed to a brand's own website or its profiles on maps, directories and apps, 90.6%
54.53%
Those platforms, sometimes called listings, made up over half of the different pages cited, 54.53%
24%
For food and drink businesses, Claude took 24% of its citations from reviews and social media
3%
Gemini took under 3%

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What this film covers

People ask four AIs about a taqueria in San Diego, and each AI reads from its own mix of sources. Across 17.2 million AI citations from Claude, Gemini, Perplexity and ChatGPT, 90.6% pointed to a brand's own website or its profiles on maps, directories and apps. For food and drink businesses, Claude took 24% of its citations from reviews and social media and Gemini took under 3%, while ChatGPT took 63% from directory platforms. Keep your website, your details on every platform and your reviews current.

The research behind it

Yext Research · 2026-02AI Citation Report: Q4 2025 AnalysisRead the report → Yext Research · 2026-04-28AI Citation Behavior Across Models: Evidence from 17.2 Million CitationsRead the report →

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Transcript

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  1. 0:13Say you own a taqueria in San Diego, and people ask four different AIs about it.
  2. 0:17Each AI goes looking for facts about you, and each reads from its own mix of sources.
  3. 0:22One leans on your website, another on your profiles on maps, directories and apps, another on reviews.
  4. 0:29At Yext Research, we looked at 17.2 million AI citations from Claude, Gemini, Perplexity and ChatGPT.
  5. 0:37A citation is the page an AI points to when it gives an answer.
  6. 0:41Nine in ten pointed to a brand's own website or its profiles on maps, directories and apps, 90.6%.
  7. 0:49Those platforms, sometimes called listings, made up over half of the different pages cited, 54.53%.
  8. 0:57But each AI leans its own way, even for the same kind of business.
  9. 1:01For food and drink businesses, Claude took 24% of its citations from reviews and social media.
  10. 1:07Gemini took under 3%.
  11. 1:10ChatGPT took 63% of its food and drink citations from directory platforms, while the others took 44% to 49%.
  12. 1:18And for hotels and other hospitality, Gemini drew 71% from directory platforms, the highest share of any AI in any industry.
  13. 1:28So keep your website, your details on every platform and your reviews current,
  14. 1:32because each AI reads you through a different mix of them.

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