Yext Research explainer · 2:14
Who wins the search around the corner?
Businesses that keep their data in sync everywhere ranked 2.71 places higher in local search within a mile of the searcher.
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What this film covers
A driver in Raleigh searches for auto repair, and every nearby search becomes a match between neighbors. Across 21.6 million local search results, businesses that keep their data in sync everywhere ranked 2.71 places higher than their neighbors within a mile of the searcher, and 7.32 places higher in auto repair. Small businesses with fewer than five locations gained 4.23 places, and 6.76 where 100 or more businesses compete. Keep every location's hours, details and posts in sync everywhere, starting with your most crowded markets.
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Transcript
Select a time to play the film from that line.
- 0:13Say your car starts clunking on the way to work in Raleigh.
- 0:16You search for auto repair near me, and Google lines up the shops nearby.
- 0:21Every search like that is a match between neighbors, and the shop that shows up higher wins it.
- 0:26Play millions of matches, and every shop earns a rating, the way chess players do.
- 0:31At Yext Research, we scored 21.6 million local search results this way, across 30 industries.
- 0:38Then we looked at the 1.8 million within a mile of the person searching.
- 0:42Businesses that keep their data in sync everywhere ranked 2.71 places higher.
- 0:47A place is one spot in the rankings.
- 0:50That's like moving from fifth on the list to nearly second.
- 0:53Across millions of searches, that adds up.
- 0:56Businesses in Google's top three local results got 2.7 times the impressions of the ones ranked lower on the first page.
- 1:04The ranking gap held in 19 of the 20 industries we measured.
- 1:08Auto repair had the biggest gap of all, 7.32 places.
- 1:13That's like climbing from ninth to about second.
- 1:17Small businesses, with fewer than five locations, gained the most of any size, 4.23 places.
- 1:23That's like going from sixth to about second.
- 1:27And where a hundred or more businesses compete for the same search, their lead grew to 6.76.
- 1:32That's like jumping from eighth to nearly first.
- 1:36The synced businesses had fuller profiles, 96.5% complete against 82.6%.
- 1:43They posted on Google 9.8 times a year, against 3.8.
- 1:47And their star ratings were lower, 3.57 against 3.82.
- 1:52Reviews are important. But across 1.8 million results, stars weren't what set the rankings apart.
- 1:59So keep every location's hours, details and posts in sync everywhere, starting with your most crowded markets.
