Yext Research explainer · 1:57
How many platforms can find your shop?
Single-location businesses with actively managed profiles were found on 80.1% of the platforms checked, against 36.6% for the others.
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What this film covers
A yoga studio in Portland shows up on some maps, directories, review sites and apps and is missing from others. Across over 600,000 single-location businesses, those with actively managed profiles were found on 80.1% of the platforms checked, against 36.6% for the others. Single-location businesses on 50 or more live platforms averaged 66 calls the next month, against 38 for those on 20 or fewer, a 76% gap, and brands with 500 or more locations saw 169% more customer actions. Get on every platform people use, and update each one when your hours change.
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Transcript
Select a time to play the film from that line.
- 0:13Say you run one yoga studio in Portland.
- 0:16People find studios like yours on maps, directories, review sites and apps.
- 0:20Each platform can show your hours, your address and your phone. They're sometimes called listings.
- 0:26Plenty of them may not show your studio at all.
- 0:30At Yext Research, we checked over 600,000 single-location businesses, platform by platform.
- 0:36Those with actively managed profiles were found on 80.1% of the platforms we checked.
- 0:41The others were found on 36.6%, a little over a third.
- 0:46On the rest, a customer looking for them found nothing.
- 0:50Then we looked at what customers did the next month.
- 0:53Single-location businesses on 50 or more live platforms averaged 66 calls.
- 0:59Those on 20 or fewer averaged 38, a gap of 76%.
- 1:04At your studio, each of those calls is someone asking about a class.
- 1:08At brands with 500 or more locations, those on 50 or more platforms got 169% more customer actions.
- 1:17And it showed up in every size of business, from one location to 500 or more.
- 1:23Being on the platforms is one part. Keeping them current is the other.
- 1:27An update day is a day a business changes a fact customers see, like its hours or services.
- 1:33In all four size groups, businesses with more update days got more Google customer actions the next month.
- 1:40So get your business, like this studio, on every platform people use,
- 1:44and each time your hours or classes change, update every one of them.
