Yext Research explainer · 1:41
Who is your profile graded against?
Within the same brand, locations that beat their neighbors most drew about 3 times the customer actions of the ones that lost most.
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What this film covers
Two shops from one Denver coffee chain have the same profile, and search grades each one against the shops around it. Across about 600,000 locations from 500 brands, the locations that beat their neighbors on the most of about 73 signals drew about 3 times the customer actions of the ones that lost most, and in 476 of 483 large brands the locations that beat their neighbors drew more. In AI answers, brands with the strongest profiles came up 53.9% of the time against 42.3% for the weakest. Check each location against its neighbors and close the gaps where it is losing, starting with your weakest.
The research behind it
Yext Research · 2026-04-30Good Profiles Are Graded on a CurveRead the report →Yext Research newsletter · free
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Transcript
Select a time to play the film from that line.
- 0:13Say you run a coffee chain, with shops all over Denver.
- 0:16Two of them have the same profile: the same photos, hours and menu.
- 0:21But one sits among weaker coffee shops, and the other is surrounded by strong ones.
- 0:26Search grades each one against the shops around it, the way a teacher grades on a curve.
- 0:31At Yext Research, we scored about 600,000 locations from 500 brands against their neighbors.
- 0:37For each location, we counted how many of about 73 signals it beat the businesses beside it on,
- 0:43things like photos, reviews and fresh updates.
- 0:46Within the same brand, the locations that beat their neighbors most drew about 3 times the customer actions of the ones that lost most.
- 0:54That's calls, directions and website clicks. The top tenth drew about 85% more of them than an average location.
- 1:02And in 476 of 483 large brands, the locations that beat their neighbors drew more.
- 1:09In AI answers, locations from the brands with the strongest profiles came up 53.9% of the time, against 42.3% for the weakest.
- 1:19And AI described them positively 85.7% of the time, against 74.8%.
- 1:26So check each location against the businesses around it, and close the gaps where it's losing, starting with your weakest.
