The Full Archive

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Sep 4, 2026
What Changed in Google’s Mobile Organic Results in May?
Yext analyzed 8.16 million location specific organic SERP snapshots and found a 48.7% increase in mobile organic geographic volatility beginning in mid May 2026.
Sep 4, 2026
Four AIs, one question, four different answers
A study of 491,972 shared local queries shows why four leading AI engines rarely recommend the same business and which profile signals are associated with agreement.
Aug 29, 2026
Active Digital Presence Goes With More Customer Actions
Across four business sizes and 10 industries, three studies examine how platform presence and regular updates relate to calls, website clicks, and direction requests.
Jul 1, 2026
With Location On, AI Cites the Sources That Know Places
AI assistants default to location-on answers. Across 155.5M citations and 1,623 brands, 80% pointed to listings or websites — outpacing Wikipedia 5.8 to 1.
Jul 1, 2026
AI Rewards Specificity
A research brief on how AI citations move from local pages to intent pages when a query names a specific service or product intent.
Apr 30, 2026
Good Profiles Are Graded on a Curve
Across 500 brands and 600,000 U.S. locations, a profile's standing against nearby competitors predicted its customer actions — and that standing moved monthly.
Apr 28, 2026
AI Citation Behavior Across Models: Evidence from 17.2 Million Citations
Each AI Model Cites Differently. That Matters More Than Most Businesses Realize.
Apr 28, 2026
When AI Shops for You: The Retail Battle for Citations
265,000 AI citations tell us how generative models decide which retailers to trust and quote.
Mar 3, 2026
Elo Rank Study: How We Got to the Numbers
A step-by-step walkthrough of 21.6 million search results, from raw data to validated findings, with every filtering decision shown transparently.
Feb 1, 2026
AI Citation Report: Q4 2025 Analysis
Each AI model cites differently -- 17.2M citations analyzed across Claude, Gemini, Perplexity, and SearchGPT, broken down by sector and control category.