Turn local social into measurable brand visibility

Local social media management is the practice of running centralized social content strategies for a brand across many location-level accounts while keeping each presence locally relevant. Yext pairs corporate campaign planning and governance with location-aware content so posts contain accurate addresses, offers, and context. That lets brands publish at scale without losing local authenticity and keeps discovery consistent across social and search.

Local social matters because nearby customers discover timely offers, events, and updates on location-specific posts, and those signals often drive in-market visits. Yext data shows posts that include location-specific context get higher engagement than generic posts, and that a majority of consumers reference social media when making purchase decisions, so online activity directly ties to foot traffic. Using Yext to sync social with Listings and Pages amplifies those signals across search and AI discovery for measurable impact.

Brands need local account management to prevent inconsistent information, off-brand messaging, and missed opportunities to connect with local audiences, undermining trust and conversions. Yext centralizes content creation, approvals, and comments/direct messages so each location can publish and respond with accurate, brand-approved messaging that still resonates with local audiences. That balance reduces risk, saves operational time, and improves local discovery and results.

Scale publishing using a platform with content generation, localized embedded fields, bulk scheduling, and direct publisher integrations, so one corporate post automatically becomes location-specific. Yext's publishing tools and APIs support bulk generation and queueing while preserving publisher-specific features so volume doesn't break formatting or metadata. In addition, bulk posts can be tailored within the same posting flow, so users don't have to make different posts for each publisher and location. Combine that with role-based approvals and automated routing to keep governance intact as you scale.

Yes. Yext supports cross-posting to major social networks like Google, Facebook, Instagram, LinkedIn, and Apple from a unified interface with native integrations. Because Yext uses direct publisher connections, posts keep publisher-specific features (events, CTAs, photos) and sync in real time. Use post previews to see how your content will appear across networks and locations before it goes live.

AI combines brand prompts and location data (hours, address, offers) to produce drafts tailored for every location automatically. Yext has embedded fields, so each draft includes accurate local details and can surface events or promos from calendars. This approach speeds content production while keeping posts relevant and ready for local audiences.

Yext centralizes comments and direct messages from multiple networks into one workspace. That single view supports AI content generation for replies so teams respond faster and more consistently.

Yext gives you a centralized inbox to track social post and comment approvals in one view. Real-time alerts keep you informed, while workflow automation assigns tasks and makes sure the right team members approve quickly. This saves time and makes it easier to stay on top of content strategies and customer feedback at scale. Yext captures and records all actions in the inbox, providing full traceability and transparency, making sure stakeholders can trust how tasks are progressing and being completed.

Measure ROI by tying location-level social metrics (impressions, likes, clicks, reach, views) with insights showing growth over time. Lean into strategies that work well for specific locations, determine which local social strategies need additional work, and identify gaps based on location. Adjust social messaging or customer segmentation so your posts resonate better with local audiences. Measure post performance by impressions, reach, and clicks, and optimize post schedules. Evaluate paid vs. organic posts to determine if marketing dollars are going to good use. Additionally, with Yext Social, you can analyze and understand your overall brand and local audience engagement opportunities.

Yext focuses on localized visibility and discovery by tightly integrating social publishing with location data and the broader Yext platform (Listings, Pages, Reviews). Many brand platforms emphasize brand-level social listening and cross-channel campaign orchestration. Yext Social integrates with the Yext Knowledge Graph, which means social posts can draw on authoritative location facts, directly update publisher profiles, and feed into local search listings optimization. Yext Social allows brands to increase visibility and local foot traffic by extending the reach of their brand social media strategies through scaled management, automatic localization, content generation, and centralized management of social responses.