The data behind AI search and brand visibility
Findings worth citing
All findings- 40%of AI lists put the highest-rated business first. Stars alone did not decide the order.
- 91%of unanimous AI top picks had their own website cited in the answers
- 97.8%of matched reports showed more variation in nearby mobile organic results
- 23.7%AI agreement in rural markets, versus 12.5% in the densest markets
Editor's Picks
What we're recommending in AI search and brand visibility
Our latest picks from across AI citation behavior, search ranking, and brand visibility research — updated as new findings change what we think matters most.
Our Approach
Rigorous research, tested by outside experts.
Search stopped being a static list of links — it's a dynamic, AI-influenced system shaped by context, language, and trust. So we don't just publish internal findings: every study is opened up to outside scrutiny from independent local-search practitioners, brought in to challenge our assumptions before we call anything a conclusion.
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