Local Search Requires a Local Strategy

Yext Research

When AI Shops for You: The Retail Battle for Citations

265,000 AI citations tell us how generative models decide which retailers to trust and quote.

Corresponding Author: Adam Abernathy, 2025

6 min

AI Citations, User Locations, & Query Context

13 min

The 88% Advantage for AI in Financial Services

11 min

Best Practices Will Only Take You So Far

8 min

Building a Monthly Digital Brand Visibility Observatory

13 min

Impact of SERP Ranking on Engagement

9 min
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Introducing Yext Research

Powering the Future of SEO and Marketing Strategy

A new research program giving marketers and SEO leaders the signals, benchmarks, and insights they need to understand what's changing, why it matters, and where to focus next.

What Is Yext Research?

Yext Research helps marketers and SEO leaders understand what's changing and why it matters. Built on 2B+ real-world data points, this new initiative surfaces the signals influencing how brands are being discovered and trusted across search, listings, reviews, and AI-generated experiences.

Why Does This Matter?

Discovery now happens across countless channels, but the tools to track performance haven't kept up. Marketers are left with incomplete data, unclear benchmarks, and limited guidance. Yext Research closes that gap by providing timely insight at scale.

Yext Research Partners

Great research is a team effort. That's why we're working with some of the brightest minds in the industry. If accepted into the program, Yext Research Partners can:

Access our enterprise-scale local search dataset
Collaborate with our research and engineering teams
Publish independent findings that move the industry forward
Become a partner

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See what’s changing in search, grounded in real user behavior.