Brand visibility monitoring and optimization
Command visibility in the AI search era
Command visibility in the AI search era
AI is rewriting discovery. Scout makes your brand the one engines trust, customers choose, and competitors can't outrank.
Drive AI visibility at enterprise scale
Drive AI visibility at enterprise scale
Be everywhere AI looks
Yext pairs the industry's only Knowledge Graph and 200+ direct publisher integrations to structure and distribute brand data to all the sources AI engines trust.
See why you’re chosen
Only Scout analyzes 10B+ search signals, and models real consumer search behavior to reveal the levers driving AI brand selection.
Win where it matters most
Local benchmarking shows how you stack up against nearby rivals and delivers prioritized actions to close gaps and scale wins across markets.
Get cited. Get chosen. Get ahead.
Get cited. Get chosen. Get ahead.
Visibility Monitoring
See your visibility – across AI & search
Track how you appear across Google and leading AI engines (ChatGPT, Gemini, Perplexity, Claude), by location and competitor. Monitor trends over time to see where you're winning or losing — and why.
Discovery Drivers
Decode AI visibility
Visibility isn't one-size-fits-all. Scout measures across four dimensions — AI & traditional engines, presence & sentiment, national & local context, and you vs. rivals — giving you a complete picture of how you're discovered.
Data Connectivity
Structure data for AI engine trust
Yext's Knowledge Graph doesn't just store facts — it connects them. Locations to services, doctors to clinics, menus to restaurants. This interconnected structure makes sure every fact is contextually consistent and distributed across 200+ publishers, fueling the answers AI relies on.
Sentiment Analysis
Shape brand sentiment
Uncover recurring themes (e.g., "long wait times") and see not just what AI says about your brand, but why — so you can strengthen trust and shift narratives in your favor.
Competitive Advantage
See what others miss
Competitors start with brand prompts — artificial queries that miss how people actually search. Scout starts with consumers in real locations, asking real questions, to reveal the levers that drive AI choices.
Local Benchmarking
Benchmark locally, win nationally
AI search is won at the sidewalk level. Scout benchmarks every location against local competitors — revealing who's being chosen, why, and what's driving their edge.
Recommended Actions
From visibility gaps to growth
Scout transforms deep competitive intelligence into an Action Plan. Recommended Actions rank opportunities by effort and impact, so you know exactly which fixes will move visibility and business results fastest.
“With AI shaping how people find us, it’s important to understand our online presence. Scout shows us exactly what the public sees, eliminating guesswork and improving our strategy.”
"Scout's a big part of how we can understand how locations are showing up in local search — both in AI and in Google. It helps us to understand what they're showing up for, and, more importantly, what they're not showing up for. Then, Scout is showing us how to optimize content on the knowledge graph so Sorbet can speak to those unbranded searches and appear for them."
FAQs
FAQs
Scout is the first AI search visibility and competitive intelligence platform. It shows how your brand appears across AI and traditional search, benchmarks you against competitors, and delivers prioritized recommendations to improve visibility all in one place.
Scout mirrors real consumer behavior by:
Replicating searches at the hyper-local level
Prompting AI engines with both branded and unbranded queries.
Capturing citations, sentiment (positive/negative/neutral) and recurring themes in AI answers.
Testing whether engines ingest structured data (schema, listings, local pages).
Benchmarking results across the four leading AI engines (ChatGPT, Gemini, Perplexity, Claude) and Google.
These outputs are standardized into AI visibility metrics so marketers can measure, compare, and act on the same signals that shape AI answers.**
Competitors take a top-down view, using brand-level queries that miss unbranded searches and local intent. Yext flips the model: Scout mirrors how consumers actually search — location + category + intent — capturing both branded and unbranded results, benchmarking against real rivals, and rolling insights up to executives. This shows not just where you appear but why you're chosen.
Scout analyzes visibility across Google plus leading AI models including ChatGPT, Gemini, Perplexity, and Claude, covering both branded and unbranded searches.
Scout delivers visibility scores, competitive benchmarks, sentiment analysis, and over-time trend data, plus actionable recommendations to improve results at scale.
Scout runs continuous scans to keep both customer and competitor data up-to-date.
By comparing each location against local benchmarks and rivals, Scout identifies which levers (e.g. reviews, content syndication, photos, local page schema) will move visibility fastest, and prioritizes actions by impact.
Yes. Scout surfaces over-time trends so you can measure progress, prove ROI, and double down on what drives visibility gains.
Every recommendation is validated against trusted data before execution, delivering safe automation you can rely on instead of risky guesswork.
Recommended Resources
Recommended Resources
The Future of Search: How AI is Reshaping Brand Visibility
Do You Know How Your Brand is Cited in AI Search?
From Data to Action: 4 Insights You’ll Find in a Scout Competitor Report
