AEO and SEO visibility agent
Optimize your AI search visibility
See how every location performs against nearby competitors, get targeted recommendations, and use agents to take action at scale.
Understand your AI visibility, then improve it
Measure visibility everywhere
See how your brand appears in AI search today. Compare performance across locations and competitors, track progress over time, and give leadership a credible benchmark for this fast-changing channel.
Prioritize what to fix
Understand the factors affecting your performance at each location. Scout identifies the biggest gaps and recommends the actions most likely to improve your visibility.
Deploy agents with confidence
Put Scout’s recommendations into action with trusted agents across the Yext platform. From fixing data issues to managing online reviews, agents work across your locations while your team stays in control.
Track and close AI visibility gaps by location, keyword, and competitor
Visibility Monitoring
Know your visibility in AI and Google search
See how you appear across Google Search, Google Maps, and Google AI Overviews, plus ChatGPT, Gemini, Claude, and Perplexity. Watch trends by location and competitor so you know where you are winning, where you are losing, and why.
Local Benchmarking
See what’s happening at every location
Scout doesn't stop at just the brand level. It measures performance location by location, showing how your brand appears in high-intent local searches.
Local teams get the insights they need to improve in their markets, while leadership gets a complete view across the brand.
Competitive Benchmarking
Know where competitors are pulling ahead
Visibility only matters in context. Scout tracks head-to-head win rates against your 20 closest competitors across the benchmarks that matter most, so you can see where you lead, where you lag, and where to focus next.
Sentiment Analysis
Understand how AI describes your brand
Find out how AI platforms perceive and describe your brand. With Scout, you can uncover recurring themes (i.e. “long wait times”) and take action to change the narrative.
Citation tracking
Check what sources are shaping your visibility
Scout shows which websites and content sources AI platforms cite when they mention your brand. See what is helping you appear, where competitors have an edge, and which sources you need to strengthen.
Action Center
Put agents to work on visibility gaps
Turn Scout recommendations into action with trusted agents across the Yext platform. Agents can update listings, correct business information, respond to reviews, manage social content, and complete thousands of other tasks, while your team stays in control.
Knowledge Graph Distribution
Keep your brand information connected and consistent
Manage essential facts about your brand, locations, services, and more in one place, including how they relate to one another. This helps search engines and AI platforms understand your business and surface accurate information wherever customers search.
Mobile App
Spot and fix visibility risks on the go
See which locations are slipping and act right away. Scout shows your win rate by location and tells you what to fix first.
“With AI shaping how people find us, it’s important to understand our online presence. Scout shows us exactly what the public sees, eliminating guesswork and improving our strategy.”
Austin Robinson
Sr. Website Manager, MidFirst Bank
“From understanding how customers and competitors show up in search to identifying gaps in visibility across locations, Scout gives us the clarity and tools to improve fast.” - Senior Marketer, Automotive
Senior Marketer for Automotive
"Scout's a big part of how we can understand how locations are showing up in local search — both in AI and in Google. It helps us to understand what they're showing up for, and, more importantly, what they're not showing up for. Then, Scout is showing us how to optimize content on the knowledge graph so Sorbet can speak to those unbranded searches and appear for them."
Leanne Levine
Local Digital Lead
Scout allows us to be even more engaged with our network owners and their performance. The insights provided allow for constant optimization which, ultimately, drives more traffic to our clinics.
Leonard Sullivan
Digital Marketing Manager, Beltone
FAQs
Recommended Resources
See exactly how your brand appears in ChatGPT and Google for free
Don't let customers lose sight of your business.