Grow brand visibility without extra work

Yext uses AI in three core ways: content generation, data intelligence, and intelligent execution. AI generates on-brand content like review responses and social posts, analyzes competitive signals and sentiment to understand how your brand is performing and perceived, and monitors activity across channels. That intelligence powers automated actions that keep brand information accurate, responsive, and visible everywhere customers search and engage. This integrated approach helps teams save time while maintaining strong visibility at scale.

Yext has a coordinated set of AI agents that work together to improve brand visibility at scale. These include agents focused on competitive insights and prioritization, unified brand data, listings accuracy, reviews and reputation, social content, pages, and messaging. Each agent handles a specific type of work, but they're designed to operate together — so actions are prioritized intelligently and executed everywhere automatically. This coordinated approach is what allows Yext to save teams time while driving real visibility outcomes.

Yes — Yext is designed to keep humans in control. Teams can review, approve, or automate actions based on their preferences and risk tolerance. This oversight makes sure AI executes efficiently without sacrificing accuracy, compliance, or brand standards. Automation scales safely because control is built in.

Yext AI is designed to help support the safety, compliance, and governance needs of enterprise and regulated environments. It follows responsible AI design principles, includes regular monitoring, and is limited to assistive use cases rather than automated decision-making. Customer data is protected through security and access controls aligned with recognized industry practices, and third-party AI models are subject to strict privacy and security requirements.

Yext improves AI search visibility by unifying and distributing verified brand data to the sources AI models frequently cite. When AI platforms generate answers, they rely on consistent, authoritative data across the web. Yext Research shows that AI platforms consistently cite trusted websites, directories, and listings when generating answers. By publishing accurate information across those trusted sources at scale, Yext increases the likelihood your brand is included — and cited correctly.

Many AI marketing platforms offer agentic execution with limited understanding or context. Yext agents make intelligent recommendations grounded in competitive context and structured, trusted brand data, so you can feel confident that agents are executing effectively where it matters most.

Yext measures and benchmarks AI search visibility at the local level, making it the best choice for brands with physical locations. While tools like Profound or Scrunch focus on monitoring how brands appear in AI-generated answers, Yext identifies what to fix and automatically executes improvements across search, social, and reviews. Yext uniquely combines local measurement, trusted AI execution, and distribution to drive measurable visibility growth.