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Reputation Management for Branches & Professionals
Marketing for Financial Professionals
Product & Service Pages
Financial Professional Portal
Customer Self-Service Portal
of people use online services when making a financial purchase decision*
of your web traffic comes from organic search**
of consumers with a bad on-site search experience are likely never to return again***
Yext gave us insights to watch as people asked nuanced questions in search. Then we used Yext to write up FAQs, set up cards, and position those within the search results on our website to get succinct information to people directly, and then link them through to more in-depth pages.
Answers is intelligent enough to tell us exactly what customers are asking and offer the answer directly in search results. Implementing Answers will eliminate the guesswork so we can understand our customers’ intentions. This will enable us to deliver the best possible home financing experience.
Out of our 65 offices, we physically move about 10-15% of those locations annually. We need to have a single source of truth be able to cleanly say, ‘OK we’ve made this change, we know it’s been brand verified by us and we know it’s been changed everywhere’. To me, that is the core value of Yext.