Put your loan officers at the top of every search

Yext makes mortgage lenders and loan officers more visible across Google, Zillow, maps, and AI search platforms. It ensures branch and officer profiles are accurate, compliant, and optimized for discovery. This visibility helps borrowers find you first and drives more applications.

Yext structures your data so it is accurate, consistent, and trusted. AI engines use this information to answer borrower questions, future-proofing your brand as search behaviors evolve and helping ensure your loan officers and branches are surfaced first when borrowers look for a mortgage.

Structured data makes mortgage information machine-readable for Google, ChatGPT, and other AI platforms. Yext organizes MLO, branch, and product data into a single Knowledge Graph that fuels accurate, compliant results. This prevents misinformation and ensures borrowers see the right details first.

Unlike single-purpose tools, Yext combines visibility, reputation, and engagement in one platform. It integrates insights with execution so lenders can act quickly on recommendations. This all-in-one approach reduces complexity and drives measurable results.

Yes, Scout benchmarks MLO and branch visibility against local competitors in both AI and traditional search. It highlights where your officers win and where they fall behind. These insights guide targeted actions to improve performance.

Yext Listings synchronizes officer and branch information across 200+ publishers with direct integrations that update in real time. This eliminates duplicate profiles, incorrect NMLS details, and outdated contact info that hurt borrower trust. By maintaining accuracy everywhere borrowers search, lenders reduce compliance risk and ensure every digital touchpoint drives confidence.

Yes, Yext automates review requests, centralizes monitoring, and streamlines responses to improve ratings. Better reviews increase visibility in search and directly influence borrower choice. Higher ratings translate into more applications and stronger officer reputations.

Yext Pages turn discovery into action with AI-optimized branch and officer profiles that feature clear CTAs like "Apply Now." Pages can be deployed at scale, from dozens to thousands of loan officers or branches, without heavy developer support. This scalability ensures consistent, compliant borrower experiences that convert across every market.

Yes, with Hearsay Social, Yext enables MLOs to share brand-approved, personalized content at scale. Compliance workflows keep everything aligned with regulatory requirements. This builds officer credibility and borrower trust without compliance risk.

Yes, Yext is built so MLOs can manage their brand visibility without technical expertise. Officers get simple, guided tools for updating profiles, requesting reviews, and sharing approved content, all within compliance guardrails. This ease of use drives adoption, reduces errors, and helps every officer build trust with borrowers online.

Yext provides audit-ready workflows, brand-approved templates, and role-based permissions to protect compliance. This ensures MLOs can market effectively while staying within regulatory guardrails. Compliance teams maintain oversight without slowing down local execution.

Lenders using Yext report higher borrower visibility, improved ratings, and faster lead conversion. Accurate data and structured content drive more applications from digital channels. Scout insights and integrated execution turn visibility into real, measurable growth.