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From Keywords to Questions: How AI Search is Reshaping Financial Services

In 30 minutes, Christian J. Ward, Chief Data Officer at Yext, reveals how AI search has upended the client journey to redefine every aspect of how people find and trust information.

Humans aren't adopting AI. The AI is adopting the humans."

Are you ready for a world where clients aren't Googling — but rather, querying ChatGPT, browsing Yelp, asking Perplexity, and relying on AI agents to make choices on their behalf? That future isn't coming. It's now.

In 30 minutes, Christian J. Ward, Chief Data Officer at Yext, reveals how AI search has upended the client journey to redefine every aspect of how people find and trust information.

Whether you're a marketer, brand strategist, or digital innovator, this is essential viewing.

Christian J. Ward
EVP, Chief Data Officer