Join First Horizon and Yext in a forward-looking conversation on how this regional bank is using AI-powered tools, personalized digital experiences, and integrated platforms.
In this conversation, you'll learn:
🔄 How First Horizon evolved its marketing strategy post-merger, in response to market volatility
📱 The bank's approach to balancing paid, earned, and owned media in brand engagement
🧠 Why AI-powered search and generative tools like ChatGPT are critical to client trust and content accuracy
🛠️ The power of Yext + Hearsay to enable dynamic microsites, loan officer visibility, and compliant social media
🧩 Key challenges in system integration and how First Horizon is unifying CRM, content, and engagement via "FH360"
🏆 Best practices for marketing transformation and cross-functional collaboration in a regulated industry
🎥 Watch now to explore how First Horizon is navigating generative AI, digital client journeys, and a modernized tech stack to shape the future of financial services engagement.
