Yext Financial Services Collection

Winning in the Age of AI Search: A Playbook for Financial Services Marketers

AI and social media are rewriting the rules of customer engagement. How your clients search for, discover, and interact with financial services brands is changing—fast. Your strategy should, too. The resources in this collection will arm you with the insights and takeaways to not just keep up, but to position your brand for long-term success.

VIDEO

From Keywords to Questions: How AI Search is Reshaping Financial Services

In 30 minutes, Christian J. Ward, Chief Data Officer at Yext, reveals how AI search has upended the client journey to redefine every aspect of how people find and trust information.

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VIDEO

Navigating the New Frontiers of Digital Compliance

In this video, Bill Simpson, Director of Compliance at Yext, explores how financial firms can meet the demands of a younger, digitally-savvy investor base.

VIDEO

From Search to Social and Back: Field Social as Your Secret Weapon

In this video, Tim Rickards, Sr. Director of Value Consulting, makes the case for why brands must adopt a multi-pronged strategy that blends structured and unstructured data, drives omnipresence through a vibrant publisher network.

WEBINAR

The New Search Reality: Winning in a Social and AI-Driven World

Reimagine your financial brand’s digital strategy for today’s evolving customer journey.

VIDEO

Reimagining Financial Services Marketing in the AI Era

Join First Horizon and Yext in a forward-looking conversation on how this regional bank is using AI-powered tools, personalized digital experiences, and integrated platforms.

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Why Watch?

AI is reshaping how clients discover and engage with financial brands. Learn how to adapt your strategy, stay visible, and connect with the right audience—wherever they search.

Turn Compliance into a Competitive Advantage

Video-first content strategies are on the rise in financial services. Explore the challenges and opportunities of engaging younger investors through authentic, compliant digital media–and the importance of aligning marketing and compliance teams in order to succeed.

Lean into the Power of Field Social Media

Field social media—organic content shared by distributed employees—can elevate visibility, boost engagement, and drive measurable results. Learn how incorporating field social into your marketing strategy helps align your brand with customer intent while amplifying brand reach.

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