Generative AI is changing search behavior and creating new challenges for tracking customer journeys and optimizing content visibility.
In this video, Tim Rickards, Sr. Director of Value Consulting, makes the case for why brands must adopt a multi-pronged strategy that blends structured and unstructured data, drives omnipresence through a vibrant publisher network, and use organic social content to fuel reach and relevance. Field social—authentic, organic content shared by employees—is key to enhancing credibility and keeping your brand top of mind at critical moments.
Watch now to learn how adapting and incorporating the power of field social can turn disruption into a competitive advantage.
