Fostering strong client relationships is critical for the success of First Financial Bank. Founded in 1863, First Financial understands the importance of advancing along with technology and consumer expectations and providing a client experience that is as great online as it is in person.
"We're a bank that believes relationships are the foundation of success," says Joe Minham, Digital Product Manager at First Financial. "We're people-oriented, and that's one of our main differentiators. The team supports our clients with care and attention in a way that the bigger banks struggle to match. We wanted to bring that personal feel into the digital space as well. The way that we speak to you online — our voice and tone on our site — is a direct extension of our brand attributes and should reflect the way we treat you in person. We're raising that bar."
"When people visit our physical locations, they may want to do more research when they leave," continues Minham. "Our website is the front gate to that overarching digital journey. I think of it as the main branch that everybody can access. We want to enable a simple, consistent, and seamless experience across digital and physical channels that encourages continued discovery. The website should be engaging where clients' needs come first, connections with our community are genuine and personal, and learning opportunities are plentiful."