With Yext, TowneBank has succeeded at their goals: the bank has increased visibility and engagement on third-party sites and search engines, grown conversions on first-party pages, and built a better support system for managing on-site search and third-party reviews.
Yext Listings have driven 28% more local SEO traffic to TowneBank domains, and in the process reduced bounce rates, acquired new users, and increased conversions. Similarly, Yext-powered Pages have yielded a 21% uptick in key call-to-action buttons. Users seeking information on TowneBank, TowneBenefits, or TowneInsurance properties receive detailed and structured results 93% of the time, and users who leave a review on a third-party site receive a response to their review 100% of the time.
This partnership has saved hundreds of thousands of dollars for the company. Thanks to Yext, more than 4,300 searches are performed monthly, delivering $302,000 in call deflection savings per year.
TowneBank plans to continue using Yext to help its bankers emerge as industry thought leaders — and will leverage the company's increased SEO traffic to meet that goal. That means participating in industry events like town halls, interviewing with local publications, and publishing online content.
Yext's comprehensive digital offerings and supportive team have transformed the way TowneBank operates. "The technology is great. But at the end of the day, you've got to like the people you're working with," Elliott explains. "I appreciate the relationship we've built."