AI is changing how people search.
In this 20-minute panel, Yext leaders Adam Abernathy and Melissa Todisco will break down how local pages are powering visibility in the era of AI discovery—and why marketers (not IT) must own this shift. We'll have time for Q&A at the end!
Our speakers
Moderator: Amanda Schifino, Sr. Product Marketing Manager
Melissa Todisco, Sr. Director, Product Marketing
Adam Abernathy, Sr. Director, Yext Research
Who should watch
Digital marketers and web managers at multi-location brands
Yext Listings customers exploring how to show up in AI search
Marketing leaders looking to scale structured content fast
Agencies and resellers supporting SEO and web presence for clients
Why watch
Learn how AI agents interpret and surface business content—and what they ignore
Understand why structured location and intent pages are critical for capturing local, unbranded traffic
Get expert guidance on assessing your current site's AI readiness
Discover how marketers can launch AI-optimized pages in days, without developers
What You'll Learn
What's changing: As consumers continue to search differently, marketers need to adapt and market differently.
What matters now: Structure over style, schema over slogans—what AI agents look for in content
Why local pages win: How structured location and service pages unlock visibility at scale
Where to start: How to audit your pages for schema, accuracy, and crawlability
How to move fast: Quick wins you can unlock with Pages for Marketers—no dev ticket required
What to avoid: Common mistakes brands make when scaling local content in an AI world
