Four AIs, one question, four different answers
From Yext Research
Findings worth citing
Real numbers from Yext Research's own studies, each with its sample, timeframe, and a ready-to-share card, so you're never citing a stat you can't back up. Filter by report, audience, or claim type.
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40%The highest-rated business in an AI returned list ranked first only 40% of the time. 91%The winning business’s own website was cited in 91% of unanimous top-pick cases. Four AIs, one question, four different answers97.8%97.8% of matched reports showed higher geographic variation in mobile organic results. What Changed in Google’s Mobile Organic Results in May?23.7%Three-or-four-engine agreement was 23.7% in rural markets versus 12.5% in very-high-density markets. Four AIs, one question, four different answers68.6%The legal service group showed 68.6% more mobile organic geographic variation in the matched comparison. What Changed in Google’s Mobile Organic Results in May?2.9×The report associates location pages with a 2.9× relative lift in being named by AI. Four AIs, one question, four different answers48.7%Mobile organic results varied 48.7% more across nearby locations after mid-May 2026. What Changed in Google’s Mobile Organic Results in May?15.6%Mobile organic geographic variation was 15.6% lower in August 1–9 than July 20–31. What Changed in Google’s Mobile Organic Results in May?76.3%Geographic variation rose 76.3% for mobile organic searches that explicitly named a location. What Changed in Google’s Mobile Organic Results in May?4%All four AI engines selected the same first-ranked local business in 4% of shared query-market cases. Four AIs, one question, four different answers110%Calls were 110% higher the next month for locations on 50+ live platforms than those on 1–20. Active Digital Presence Goes With More Customer Actions150%Locations on 50+ live platforms averaged 150% more total customer actions the next month than locations on 1–20. Active Digital Presence Goes With More Customer Actions163%Website clicks were 163% higher the next month for locations on 50+ live platforms than those on 1–20. Active Digital Presence Goes With More Customer Actions2.39×Actively managed locations appeared on checked platforms at 2.39× the comparison rate. Active Digital Presence Goes With More Customer Actions55%Among single-location businesses, the 50+ platform group had 55% more next-month total actions than the 1–20 group. Active Digital Presence Goes With More Customer Actions80%80% of location-grounded AI citations pointed to brand websites or listings, sources brands can influence. With Location On, AI Cites the Sources That Know Places28%Citations per scan rose 28% quarter over quarter in a fixed 770-brand cohort. With Location On, AI Cites the Sources That Know Places2.77×The fixed 770-brand cohort’s total citations grew 2.77× over Q3 2025–Q1 2026. With Location On, AI Cites the Sources That Know Places7.5×Anthropic’s reviews-and-social citation share was 7.5× OpenAI’s in location-grounded questions. With Location On, AI Cites the Sources That Know Places5.8×MapQuest earned 5.8× as many citations as Wikipedia in location-grounded brand questions. With Location On, AI Cites the Sources That Know Places
