80% of location-grounded AI citations pointed to brand websites or listings, sources brands can influence.
What this measures
80% of location-grounded AI citations pointed to brand websites or listings, sources brands can influence.
Q1 2026 citation share, not share of AI answers or customers. Listings are controllable when managed; citation presence does not establish a guaranteed outcome.
Where this number comes from
Read Finding 02 in the reportFinding 02, Figure 2With Location On, AI Cites the Sources That Know Places80 percent of the citations pointed at a website or a listing
- Measurement period
- Q1 2026; fixed-cohort comparisons cover Q3 2025–Q1 2026
- Source verified
- · next review
Applies to
More from this report
- 28%Citations per scan rose 28% quarter over quarter in a fixed 770-brand cohort.
- 2.77×The fixed 770-brand cohort’s total citations grew 2.77× over Q3 2025–Q1 2026.
- 7.5×Anthropic’s reviews-and-social citation share was 7.5× OpenAI’s in location-grounded questions.
- 5.8×MapQuest earned 5.8× as many citations as Wikipedia in location-grounded brand questions.