Citations per scan rose 28% quarter over quarter in a fixed 770-brand cohort.
Q4 2025Q1 2026
What this measures
Citations per scan rose 28% quarter over quarter in a fixed 770-brand cohort.
Q1 2026 versus prior quarter for the same 770 brands. This normalizes per scan; it is not the growth of the entire expanding study panel. Bars show the reported relative ratio.
Where this number comes from
Read Finding 04 in the reportFinding 04, fixed-cohort comparisonWith Location On, AI Cites the Sources That Know Places| Q4 2025 | 1× |
|---|---|
| Q1 2026 | 1.28× |
per scan they grew 28 percent quarter over quarter
- Measurement period
- Q1 2026; fixed-cohort comparisons cover Q3 2025–Q1 2026
- Source verified
- · next review
Applies to
More from this report
- 80%80% of location-grounded AI citations pointed to brand websites or listings, sources brands can influence.
- 2.77×The fixed 770-brand cohort’s total citations grew 2.77× over Q3 2025–Q1 2026.
- 7.5×Anthropic’s reviews-and-social citation share was 7.5× OpenAI’s in location-grounded questions.
- 5.8×MapQuest earned 5.8× as many citations as Wikipedia in location-grounded brand questions.