The legal service group showed 68.6% more mobile organic geographic variation in the matched comparison.
Health/dentalLegal
What this measures
The legal service group showed 68.6% more mobile organic geographic variation in the matched comparison.
Legal is a broad service grouping used as a sensitivity check, not a formal industry model. The 100% share applies only to matched legal reports.
Where this number comes from
Read Finding 08 in the reportFinding 08, Supplemental Figure S2What Changed in Google’s Mobile Organic Results in May?| Health/dental | 21.2% |
|---|---|
| Legal | 68.6% |
Legal 68.6% 100.0% of reports increased
- Measurement period
- January 1–August 9, 2026; matched baseline January 1–May 20 versus June 3–August 9
- Source verified
- · next review
Applies to
More from this report
- 97.8%97.8% of matched reports showed higher geographic variation in mobile organic results.
- 48.7%Mobile organic results varied 48.7% more across nearby locations after mid-May 2026.
- 15.6%Mobile organic geographic variation was 15.6% lower in August 1–9 than July 20–31.
- 76.3%Geographic variation rose 76.3% for mobile organic searches that explicitly named a location.