Mobile organic geographic variation was 15.6% lower in August 1–9 than July 20–31.
Jul 20–31Aug 1–9
What this measures
Mobile organic geographic variation was 15.6% lower in August 1–9 than July 20–31.
Early August is a partial period and remained above the longer baseline. Display values 36.9 and 31.2 are source-rounded; 15.6% is the published change, not recomputed from rounded values.
Where this number comes from
Read Finding 05 in the reportFinding 05, Figure 7What Changed in Google’s Mobile Organic Results in May?| Jul 20–31 | 36.9 |
|---|---|
| Aug 1–9 | 31.2 |
From August 1 through August 9, mobile organic geographic volatility was 15.6% lower than the unusually high late July comparison.
- Measurement period
- January 1–August 9, 2026; matched baseline January 1–May 20 versus June 3–August 9
- Source verified
- · next review
Applies to
More from this report
- 97.8%97.8% of matched reports showed higher geographic variation in mobile organic results.
- 68.6%The legal service group showed 68.6% more mobile organic geographic variation in the matched comparison.
- 48.7%Mobile organic results varied 48.7% more across nearby locations after mid-May 2026.
- 76.3%Geographic variation rose 76.3% for mobile organic searches that explicitly named a location.