Geographic variation rose 76.3% for mobile organic searches that explicitly named a location.
Before shiftAfter shift
What this measures
Geographic variation rose 76.3% for mobile organic searches that explicitly named a location.
The search explicitly named a location; the result describes variation between nearby search origins, not additional search traffic.
Where this number comes from
Read Finding 02 in the reportFinding 02, Figure 4What Changed in Google’s Mobile Organic Results in May?| Before shift | 8.55 |
|---|---|
| After shift | 15.08 |
High-confidence explicit location queries rose from 8.55 to 15.08, a 76.3% increase.
- Measurement period
- January 1–August 9, 2026; matched baseline January 1–May 20 versus June 3–August 9
- Source verified
- · next review
Applies to
More from this report
- 97.8%97.8% of matched reports showed higher geographic variation in mobile organic results.
- 68.6%The legal service group showed 68.6% more mobile organic geographic variation in the matched comparison.
- 48.7%Mobile organic results varied 48.7% more across nearby locations after mid-May 2026.
- 15.6%Mobile organic geographic variation was 15.6% lower in August 1–9 than July 20–31.