97.8% of matched reports showed higher geographic variation in mobile organic results.
What this measures
97.8% of matched reports showed higher geographic variation in mobile organic results.
Denominator is 718 matched reports, not all Google searches, businesses, or customers.
Where this number comes from
Read Finding 01 in the reportFinding 01, Figure 3What Changed in Google’s Mobile Organic Results in May?702 of 718 reports increased and 16 decreased.
- Measurement period
- January 1–August 9, 2026; matched baseline January 1–May 20 versus June 3–August 9
- Source verified
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Applies to
More from this report
- 68.6%The legal service group showed 68.6% more mobile organic geographic variation in the matched comparison.
- 48.7%Mobile organic results varied 48.7% more across nearby locations after mid-May 2026.
- 15.6%Mobile organic geographic variation was 15.6% lower in August 1–9 than July 20–31.
- 76.3%Geographic variation rose 76.3% for mobile organic searches that explicitly named a location.