Mobile organic results varied 48.7% more across nearby locations after mid-May 2026.
Before shiftAfter shift
What this measures
Mobile organic results varied 48.7% more across nearby locations after mid-May 2026.
Geographic differences in ordered top-10 organic results, not day-to-day ranking movement. Timing does not prove the core update caused the change.
Where this number comes from
Read Finding 01 in the reportFinding 01, Figure 3 published values; matched mobile organicWhat Changed in Google’s Mobile Organic Results in May?| Before shift | 18.86 |
|---|---|
| After shift | 28.04 |
Baseline score 18.86 Later score 28.04 Relative increase 48.7%
- Measurement period
- January 1–August 9, 2026; matched baseline January 1–May 20 versus June 3–August 9
- Source verified
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Applies to
More from this report
- 97.8%97.8% of matched reports showed higher geographic variation in mobile organic results.
- 68.6%The legal service group showed 68.6% more mobile organic geographic variation in the matched comparison.
- 15.6%Mobile organic geographic variation was 15.6% lower in August 1–9 than July 20–31.
- 76.3%Geographic variation rose 76.3% for mobile organic searches that explicitly named a location.