The winning business’s own website was cited in 91% of unanimous top-pick cases.
What this measures
The winning business’s own website was cited in 91% of unanimous top-pick cases.
Conditional share among unanimous top picks. It does not mean owning a website makes a business win 91% of queries.
Where this number comes from
Read Finding 05 in the reportFinding 05, Figure 8Four AIs, one question, four different answersTheir own website appears among cited pages in 91 percent of cases.
- Measurement period
- February–August 2026
- Source verified
- · next review
Applies to
More from this report
- 40%The highest-rated business in an AI returned list ranked first only 40% of the time.
- 23.7%Three-or-four-engine agreement was 23.7% in rural markets versus 12.5% in very-high-density markets.
- 2.9×The report associates location pages with a 2.9× relative lift in being named by AI.
- 4%All four AI engines selected the same first-ranked local business in 4% of shared query-market cases.