Yext and DataWorks, publisher of Turkey's largest online business directory Yellow Pages Turkey, announced they have expanded their partnership, enabling DataWorks to leverage Yext's technology to help Turkish enterprises and SMBs enhance their digital presence to reach new customers and increase sales.
Yext and Yellow Pages Turkey announced the initial partnership last year, which introduced YellowPages.com.tr into Yext's PowerListings Global network, the world's first global listings network with more than 90 publishers worldwide. As a result, Yext's international clients that have a presence in Turkey can manage their digital presence over the country's most comprehensive business directory in real-time, improving their reach and engagement with local Turkish customers.
The new extension to the partnership enables Yellow Pages Turkey to leverage Yext's software capabilities and comprehensive PowerListings Network for their own Turkish customers, a significant development for native Turkish businesses that want to optimise and enhance their digital presence both locally and internationally.
"We are proud and very excited to expand our partnership with Yext," said Semin Ozmorali, CEO of DataWorks. "We have immediately begun an extensive localisation initiative using Yext's Digital Presence Management software to serve the Turkish market better. Yellow Pages Turkey was recently acquired by DataWorks with the mission of taking the organisation, technology and productivity to the next level, and our collaboration with Yext is an absolute execution of this mission. Our local experience combined with Yext's goal of perfect location information in every hand will create a powerful product offering that uniquely meets our country's growing demand for advanced digital marketing solutions."
"Yellow Pages Turkey is the largest online business directory in Turkey, so to have them not only join our PowerListings Network but now resell our technology to Turkish businesses demonstrates our product's effectiveness and the increasing recognition on a global scale of how essential digital presence is for business performance," said Howard Lerman, Co-Founder and CEO, Yext. "We're excited about our evolving partnership with DataWorks and look forward to continued success as we expand into Europe."