Optimize your brand's visibility in AI search

Scout is an AI search visibility and competitive intelligence agent that shows how your brand appears across AI and traditional search, benchmarks you against competitors, delivers prioritized recommendations, and orchestrates agentic execution to help improve visibility.

Scout mirrors real consumer behavior by:

• Replicating searches at the hyper-local level

• Prompting AI engines with both branded and unbranded queries.

• Capturing citations, sentiment (positive/negative/neutral) and recurring themes in AI answers.

• Testing whether engines ingest structured data (schema, listings, local pages).

• Benchmarking results across the four leading AI engines (ChatGPT, Gemini, Perplexity, Claude) and Google.

These outputs are standardized into AI visibility metrics so marketers can measure, compare, and act on the same signals that shape AI answers.**

Yes, the Scout by Yext mobile app gives you real-time access to Scout data on the go — including Visibility Score and prioritized recommendations by location. So when a location starts slipping in search performance, you can see it and act immediately, without waiting to get back to a desktop.

Scout takes a fundamentally different approach in two ways.

First, Scout operates at the local level, not just the brand level. Visibility is won and lost location by location. Scout analyzes high-intent consumer queries at the hyper-local level, analyzing how each location performs against up to 20 nearby competitors across AI models, traditional search, and every surface that drives customer decisions.

Second, Scout grounds every recommended action in local competitive signals rather than generic best practices. And when it comes to execution, Yext agents work from verified brand data in the Yext Knowledge Graph, not generic LLM outputs or limited brand information. That means every agentic action is designed to close visibility gaps against the competition.

Scout analyzes visibility across Google plus leading AI models including ChatGPT, Gemini, Perplexity, and Claude, covering both branded and unbranded searches.

Scout delivers visibility scores, competitive benchmarks, sentiment analysis, and over-time trend data, plus actionable recommendations to improve results at scale.

Scout runs continuous scans to keep both customer and competitor data up-to-date.

By comparing each location against local benchmarks and rivals, Scout identifies which levers (e.g. reviews, content syndication, photos, local page schema) will move visibility fastest, and prioritizes actions by impact.

Yes. Scout surfaces over-time trends so you can measure progress, prove ROI, and double down on what drives visibility gains.

Every recommendation is validated against trusted data before execution, delivering safe automation you can rely on instead of risky guesswork.

Scout provides the most comprehensive visibility and competitive intelligence dataset available for location-based brands. It includes:

• Brand visibility win rate, trend direction, and benchmark comparisons across Google Search and AI surfaces, including ChatGPT, Claude, Gemini, and Perplexity

• Competitive benchmarking across up to 20 local competitors, including keyword-level win rates and gap analysis

• AI citation analysis, including citation count, source domains, and performance comparison across models

• Visibility driver diagnostics across reviews, listings, local pages, and social

• Geographic and location performance across your full footprint

• Prioritized recommended actions ranked by impact, by location

Scout data is accessible from any AI tool that supports MCP, including Claude and ChatGPT, via API in custom applications, or directly in Yext's desktop and mobile experiences through dashboards and conversational natural language.

Yes. Scout continuously monitors competitive signals at the hyper-local level, diagnosing exactly why each location is winning or losing across AI models, traditional search, and every surface that drives customer decisions. Those findings are translated into prioritized recommended actions grounded in local competitive signals, not generic best practices.

Yext then enables execution on those recommendations through a fleet of agents powered by verified, structured brand data from the Yext Knowledge Graph with real-time, direct distribution across 200+ publishers, review sites, and social platforms.

Yes. Scout data is available through the Yext MCP (Model Context Protocol) and Yext API, so your team can access visibility data wherever you work. The MCP lets AI assistants, such as ChatGPT and Claude query Scout directly, pull local competitive benchmarks and agentic recommendations in real time, and execute them, such as updating listing data or responding to reviews. The API gives developers programmatic access to Scout data for custom reporting, SaaS integrations, and internal tooling.