Structure your brand facts for the AI era

The Yext Knowledge Graph is an AI-ready source of truth for your brand data. It structures your information into entities, fields, and relationships so every search engine, AI model, and digital channel can deliver accurate, consistent answers.

A knowledge graph is a structured way of organizing information as entities (like people, places, or products) and the relationships between them. Linking data in this interconnected format provides context that makes information easier for search engines, AI models, and digital systems to understand and deliver accurate answers.

AI models like ChatGPT and Gemini rely on structured data to parse, ground, and represent your brand accurately. Without structure, your information can be misunderstood, overlooked, or misrepresented in generated answers.

By structuring and interrelating how your data is connected, you give AI platforms the context they need to understand your business and surface it more prominently in generated results and answers.

Yext supports locations, people, products, services, events, jobs, policies, and more. You can use pre-built entity types or create custom ones tailored to your unique business.

Update once in the Knowledge Graph, and that change automatically cascades everywhere it's connected — listings, directories, pages, reviews, and more. This eliminates silos, reduces manual effort, and increases accuracy across all channels.

Yes. You can automate seasonal changes, promotions, rebrands, or location moves with scheduled updates. This makes sure your data stays timely without the need for manual intervention.

Yext allows you to create and maintain localized versions of your content so each market sees accurate, region-specific information, driving trust and stronger local engagement.

Yes. With built-in generative AI, you can draft FAQs, bios, descriptions, or responses in seconds, then refine them with approval workflows to maintain accuracy and compliance.

Absolutely. Yext Connectors make it easy to bring data in or out of the platform with pre-built apps, APIs, spreadsheet uploads, or automated website crawls.

Yext enforces fine-grained roles, workflows, notifications, and digital asset management (DAM) to make sure every update is accurate, compliant, and auditable — across teams, regions, and brands.

Unlike a CMS or DAM, Yext is built for structured data. It models real-world objects (like locations, professionals, products, or services) and connects them through relationships. This makes your information AI-ready, discoverable, and reusable across every channel — not just your website.

Most competitors treat your business information as flat records—like spreadsheets of locations or profiles — that get pushed out to a handful of endpoints. Yext goes further by structuring your data into a Knowledge Graph, where every entity (location, provider, product, service, policy) is defined, connected, and governed.

Yext includes fine-grained roles, approvals, workflows, and notifications so every update is reviewed, authorized, and auditable — helping enterprises maintain accuracy, compliance, and trust across teams and regions.

Yes. Yext supports fine-grained user roles and permissions so you can decide exactly who can view, edit, publish, or approve content. Roles define what actions a user can take, while scopes define which entities they can access — making sure every team member has the right level of control.

Yes. Yext lets you create localized versions of your content for different regions and languages. Every market gets accurate, region-specific information while you maintain centralized governance and compliance.