Search in today’s world is no longer governed by ten blue links on a page. With more than half of all searches occurring on mobile devices, and 20% of searches having voice intent, it is critical for businesses to understand how to deliver the right data to both search engines and searching consumers.
Google and other search engines have shifted towards having three key areas of discovery for consumers: organic results, the knowledge graph, and the local pack. No single source of local content can build your business’s presence in all three areas of discovery more than local pages.
Since both search engines and consumers look to your business’s website as the authoritative source of information about your brand, the best way for you to provide this information is to build Schema-optimized local pages for each of your locations.
Join Yext local Pages product experts Lenny Pham, Max Shaw, and Erin Jaeger on Tuesday, February 14 for a webinar to learn how to:
- “Mark up” local pages using Schema.org to feed information into intelligent search
- Build mobile-optimized local pages that drive conversions
- Incorporate reviews on your local pages to help you Star in Search
- Increase unbranded local search visibility with relevant local content
Register for the webinar today and help your business turn local searches into sales.