On-the-go diners make decisions in the moment, and more often than not they’re not searching for a type of food they’re craving — not a specific restaurant. This means providing menu information in those moments of decision is all the more vital to winning business — especially in the food services industry.
In today’s world of smartphones and mobile moments, no single search, maps, and apps provider is more important to your clients’ marketing strategy than Google. As Google search becomes more intelligent, the list of “results” is being replaced by fewer and fewer “answers.” To compete, businesses need information that is accurate, complete, and structured for Google.
Yext’s Google integration now provides you with opportunities to rank for the food-related keywords (pancakes, tacos, dumplings, burgers, french fries, etc.) that hungry diners search for. You can now control the menu information that appears for your brand in Google’s search results and Google Maps listings — directly from your Yext dashboard.
Join us for a webinar on Wednesday, May 10 at 1:00pm ET, featuring Yext product experts Liz Frailey and Loren de la Cruz. Attendees will learn how to:
- Add key menu details, including item descriptions and photos
- Format your menu to showcase the full spread of what you offer in Google’s search results
- Manage your menus in the Yext dashboard
Register now and take advantage of this new capability to reach hungry diners when they want food, fast.