"You need to have the willingness to take a stand in a decision and work directly towards it."
– Katia Beauchamp, CEO & Co-Founder, Birchbox
We recently had the privilege of hosting Katia Beauchamp, CEO and Co-Founder of Birchbox, for a YextTalks. In a fireside chat, led by GeoMarketing's Associate Editor, Lauryn Chamberlain, Katia shared her story of entrepreneurship and discussed the state of beauty retail today.
Katia spoke about her time at Harvard Business School and how her and her partner, Hayley Barna, came up with the idea to start Birchbox, how they amassed a following, and how the current state of voice search and intelligent services will ultimately change the online beauty industry. Katia also provided Yexters with advice on persevering through hard times, and always having perspective when it comes to starting a project you're passionate about.
Check out more highlights below and read this recap from GeoMarketing.
Katia Beauchamp, who is currently expecting her third child, talks with Lauryn Chamberlain about
Birchbox's disruptive innovation in the beauty market.
Katia Beauchamp discusses her goal of building a company for the average woman and creating an experience that prioritizes her beauty values.