The mortgage industry is at an inflection point. Interest rates are up over last year and market uncertainty is creating new urgency for homebuyers to lock in a mortgage while rates remain low. This urgency is driving buyers into the market, creating a huge opportunity for lenders.
With 90% of all homebuyers searching online for their home, and 42% of this group using the Internet as their first step in the homebuying process — before contacting an agent — the time is now for the mortgage industry to ensure their data is consistent and accurate everywhere consumers search.
Download our latest whitepaper, How Mortgage Lenders Can Win in a Digital World, and discover how:
With physical locations, mortgage lenders have an edge, and how you can use this to your advantage to drive consumers to your branch offices
Accurate, relevant, and consistent online data can help you rank higher in search
Mobile and AI are driving millennial homebuyers online to search for their first home
To optimize your business by creating local pages for each of your offices and officers built with Schema.org best practices
Yext for Mortgage can help you streamline and optimize your information so that you appear with correct, consistent information no matter where customers search — increasing both trust and your business pipeline.
With the right digital strategy, you'll be able to command the mortgage search landscape in a way that online lenders aren't able, and which most local lenders aren't utilizing.
