As the world of marketing shifts from traditional tactics to a strictly digital approach, brands must stay up-to-date and remain cognizant of the newest trends in order to bring their strategies to the next level. With a little help from our friends at Brand Innovators, they can do just that.
Brand Innovators is an exclusive community of global marketers who gather regularly for thought leadership conferences and social events. Established in 2011, the community focuses on sharing knowledge about marketing and technology among fellow industry leaders.
We’ve recently had the chance to partner with Brand Innovators on several events, moderating panels and speaking with brands such as Coach, WeightWatchers, KFC, and more on topics such as marketing to women, the consumer experience, and the mobile, millennial experience.
Check out a recap of our engagements with Brand Innovators and who we’ve had the pleasure of speaking with along the way.
Yext VP of Marketing, Liz Walton discussed the importance of brand
marketing with Chick-fil-A’s VP of Brand Strategy & Media, Joe Saracino.
Walton also sat down with KFC’s Chief Digital Officer, Ryan Ostrom,
to discuss what’s next in social, mobile, and emerging media at SXSW.
Zenith’s Tom Goodwin, Nestle’s Pete Blackshaw, and Isobar Canada’s
Jeff Greenspoon pose with our own Wendi Sturgis after a Brand
Innovators panel on the mobile, millennial consumer at
the Cannes Lions Festival of Creativity.
Liz Walton and WeightWatcher’s SVP / Head of Marketing,
Maurice Herrera pose after Herrera shared his story of
WeightWatcher’s marketing transformation.
Yext’s VP of Community, Raj Nijjer gained insight from AT&T’s
Jeni Bell with her predictions on the future of the consumer experience.
Yext GVP, Lindsay Johnston (R) discussed AT&T’s innovative approach
to fan engagement with the company’s Director, Brand Identity & Design,
Roger Ferris, and Director of Sponsorships, Greg Skasko.