As consumers search on Google and Bing, and ask questions to voice-activated assistants like Siri and Alexa, they now receive intelligent, direct answers, instead of the old ten blue links on a page. But intelligent services like these are only as accurate as the data their answers are based on. These shifts in consumer search behavior mean that it's more important than ever for businesses to manage and maintain their digital knowledge (the public facts about their people, products, and locations), so that consumers will always have the most accurate and up-to-date information on the businesses they seek.
At ONWARD, you'll hear from search engine giants and industry experts on the importance of Digital Knowledge Management, and how to update and optimize your company's data across the many places it lives online, so you can reach more customers and attract more business.
These sessions will feature product experts, CMOs, and digital marketers from across industries, giving you practical examples of how a Digital Knowledge Management strategy can make your enterprise more intelligent and prepare you for what the future holds.
Digital Knowledge Managment sessions and speakers include:
The Everywhere Brand There's a new race to command more visibility for your people, products, and locations across the internet. But with 2020 fast approaching, there's a new reality — and to win, you must think well beyond your website and app.
Jeffrey K. Rohrs, Chief Marketing Officer, Yext
Jay Baer, President, Convince & Convert
Location Discovery: Balancing Organic and Paid Search Hear straight from our panel of marketers about how they recommend optimizing search strategy to drive high-intent customers through the doors.
Dan Adams, GM Data Products, Pitney Bowes
Christi Olson, Bing Search Evangelist, Microsoft
Getting the Most from Your Digital Knowledge Tap into the centralized source of truth for your digital knowledge to power the internal systems that you use everyday.
- Grace Edinger, Digital Product Manager, Kiehl's
Driving Customers from Phone to Fork: Menus, Attributes, and Structured Data Consumers and search engines alike have an insatiable appetite for more detailed digital knowledge about the businesses they are searching for. Learn how to leverage your structured data to stand out.
Margaux Vallino Reese, Digital Content Specialist, QDOBA
Nancy Hampton, Chief Business Development Officer, Trabon
Tim Snyder, Director of Digital Business Optimization, McDonald's
Digital Knowledge Management: The Talent You Need to Succeed Learn from leaders about how they readied their organization (and data), and changed how their businesses manage knowledge.
- Duane Forrester, VP of Industry Insights, Yext