As consumer search habits shift and companies become more digitally focused, small businesses must stay up-to-date on trends, as well as comprehend the fundamentals of online marketing in order to reach customers and increase their bottom line.
The Local Search Association’s MarketingBitz Bootcamps are one-day digital marketing events designed to help small business owners gain a better understanding of digital marketing strategies. Held in cities across the country, these events attract a wide range of businesses from across industries, and cover topics related to social media, email marketing, search marketing, online reputation management, and much more.
This year, we’ve had the chance to partner with the Local Search Association on these events as they traveled to Phoenix, Atlanta, Nashville, and Detroit. We even played host to the Bootcamp that was held in New York City.
Our own Director of Small Business Success, Rev Ciancio, spoke at these events on an array of topics, including how local search works and what actions businesses can take to optimize their digital knowledge. He also touched upon the rise of artificial intelligence and the importance of ratings and reviews.