At ONWARD, Marissa O'Leary (VP, Agency Development, Yext) sat down with several marketing leaders who shared their cutting-edge strategies and tactics for how technology will shape the future of brand discovery and customer experience.
Molly Hop (SVP, Performance Media, Performics), Chris Malone (EVP, Sales & Account Development, Mindstream Media), and Chad Stoller (Global Chief Innovation Officer, UM Worldwide), spoke with O'Leary about the importance of improving the customer experience through technology, as well as the future of connected devices. In these experts' minds, the future of marketing relies on understanding the customer and challenging the norm.
