At ONWARD 17, we hosted a series of sessions featuring Yext customers in conversation with Yext leaders. We asked them about their thoughts on the Intelligent Future, discussed recent changes in their field, and discovered how they’ve found Success with Yext.
What began as a single sandwich shop serving up hot, freshly sliced roast beef sandwiches in Boardman, Ohio, has since become the second-largest quick-service fast-food sandwich restaurant chain in the U.S., with over 3,300 restaurants.
At ONWARD, Sonja Uppal, Arby’s Digital Marketing Supervisor, sat down with Yext’s Director of Small Business Success, Rev Ciancio, to discuss how the company uses the Yext Knowledge Engine to maintain digital knowledge for all stores, manage the flow of local customer service communication through area supervisors, and power day-parted messaging for specific locations to support sales of each store’s most popular menu items.
When Arby’s launched their new brand campaign, We Have The Meats, it drew a lot of searches for Arby’s. But those searching customers had difficulty finding correct information about how to get to their local restaurants, causing frustration. Some locations didn’t even post their hours of operation anywhere online — and each location was using different tools to manage the information they did post.
Arby’s corporate marketing team had no way to manage information for its locations. That’s when they started using Yext.
“Previously, we were not providing enough information online for our customers to come to our restaurants,” Uppal explained during her talk. “Using Yext, I use the Dashboard everyday. It makes it super easy for one person to do everything.”
Want to learn more about how Arby’s uses the Yext Knowledge Engine to maintain its digital knowledge? Read the full customer story here.