Everything You Need to Know About Google’s Latest Update

GMB 4.1

Today, Google launched version 4.1 of its Google My Business (GMB) API. With this update, brands can gain new insight and bring a new level of detail to the 3.5 billion daily searches consumers conduct on the world’s most-used search engine.

This latest update supports:

User-Generated Content

You can now monitor the photos and videos customers generate at your locations and keep track of metrics, including Views.

Business Description

Paint a fuller picture about your brand by providing a From the Business description — in addition to Google’s proprietary editorial summary — for each one of your locations.

Opening Date

Let consumers know the exact date your business was established. If you’re a business that opened recently, Google will indicate this with a ribbon-cutting icon.
Note: only past dates are supported at this time.

APIs for Accepting Invitations

If your business has multiple users, local managers, or franchisees, you can now accept or reject invitations to manage GMB locations via API. This functionality will remain available in the GMB dashboard as well.

Google Posts: Offers

If you’re a small business using Google Posts, you can now post Offers, which consumers can save and favorite. When in proximity to your business, they will get a reminder from Google to use their offers.
Note: this feature is only available via the GMB API, and to businesses with fewer than 10 locations.

Interested in using Yext to manage your Google My Business account? Contact your Yext representative today to get started or sign up for a demo of the Yext platform today.


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